Web Presence Specialist

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Web Presence Specialist
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Wing Assistant
Base pay rangeCA$110,000.00/yr - CA$135,000.00/yr
About UsWing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.
What you’ll own
Website Development & Execution
Build and maintain landing pages and core site experiences using WordPress and Elementor
Translate wireframes and Figma designs into fully functional pages;
ensure pixel-perfect implementation and responsiveness
Manage a rapid page-production system (50–200 new pages annually) across industries, use‑cases, and offers
Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity
Conversion Optimization
Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion
Monitor site performance metrics (CPL, CVR, bounce, form drop‑off) and proactively propose improvements
Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.Com
Analytics & Tagging
Set up and maintain accurate event tracking via Google Tag Manager and GA4
QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency
Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards
Design & User Experience
Work directly in Figma to iterate on high‑performing layouts
Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred
Maintain a scalable design system and "template library" for rapid deployment across campaigns
Day-to-day responsibilities
Design, build, and launch new landing pages and site sections in WordPress/Elementor
Run QA and monitoring on pages, forms, and events
Partner with the Performance Marketer to ensure ads and landing page alignment
Run and interpret CRO tests;
report wins and next actions weekly
Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner
Requirements
4‑7+ years owning web presences or CRO for a high‑growth SaaS or services brand
Expert‑level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred
Hands‑on with GA4, Google Tag Manager, and heatmapping tools
Demonstrated ability to improve key metrics through structured experimentation
Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting
Eye for design – understands modern visual standards, typography, and responsive layouts
Self‑sufficient, fast‑moving, and comfortable owning outcomes end-to-end
Nice to have
Familiarity with programmatic page generation and SEO‑oriented templates
Experience collaborating on ad creative or video storyboards
Working knowledge of Looker Studio, basic SQL, or Webflow
Deeper design skills
Other areas of marketing knowledge
KPIs you’ll be measured on
Website Conversion Rate (Lead to Deal)
Page speed and technical health (Core Web Vitals)
CRO Test Velocity and Win Rate
Number of high‑quality new pages shipped per quarter
Attribution integrity and tag accuracy
Benefits
Competitive salary
Performance-based bonuses
Software for Upskilling & Productivity
Remote‑first culture – work from anywhere in the world
Paid Time Off – Health Insurance
High autonomy, low bureaucracy
Fast‑track to leadership for high performers
Direct access to founding team
High visibility, autonomy and ownership
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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