Seo Promotional Copywriter Digital

Apply SEO expertise to Air Canada promotional content, turning complex information into accessible digital messages for customers across channels. Manage varied projects.As a Digital Content Copywriter, you will write and optimize communications supporting sales, products, itineraries, destinations, and international campaigns. You will adapt messages for audiences, markets, channels, and customer needs while maintaining Air Canada’s brand tone. The position combines editorial judgment, project ownership, and cross-functional collaboration.Key Responsibilities:
Write promotional copy for sales, products, itineraries, and destinationsApply SEO best practices and improve relevant Web contentAdapt messages across audiences, markets, channels, and needsEnsure accuracy, clarity, consistency, accessibility, and effectivenessIdentify stronger content standards, processes, and governance approachesRequirements:
Four or more years’ digital copywriting and editing experienceDigital writing expertise with meticulous proofreading and grammarAbility to simplify complex information for customersStrong understanding of accessible content writing practicesClear recommendations, sound judgment, and persuasive communicationUse SEO, accessibility, editorial judgment, and promotional writing to improve Air Canada’s digital customer communications.
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