Senior Marketing Measurement Data Science Manager

The Toronto-Dominion Bank (Canada)

Lead Marketing measurement and data science at TD in Toronto, using attribution, ROI analysis, and analytics leadership to guide investment decisions.As Senior Manager, Data Science, you will advance enterprise Marketing measurement across TD’s Analytics, Insights & Artificial Intelligence team. You will connect Marketing activity with customer and business outcomes through ROI, attribution, 1:1 campaign measurement, and reporting. The role also supports scalable analytical data foundations and clear executive recommendations.Key Responsibilities:
Lead connected Marketing ROI and attribution measurement capabilitiesEstablish consistent methodologies, definitions, KPIs, and reportingScale repeatable measurement for 1:1 Marketing campaignsRepresent Marketing Analytics in Salesforce migration initiativesLead and develop Data Scientists and analytics professionalsRequirements:
University degree in a quantitative discipline5–7+ years of relevant analytics or data science experienceExperience leading analytical initiatives or professionalsKnowledge of ROI, attribution, experimentation, or customer analyticsTechnical experience with SQL, Python or PySpark, and DatabricksApply Marketing measurement, data science, stakeholder leadership, and analytical storytelling to strengthen TD’s enterprise decision-making in Toronto.
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Vacancy posted 49 minutes ago

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