Senior Living Paid Media Manager

Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads across multiple accounts.As Paid Media Manager, Senior Living at Blacksmith Agency, you manage paid media for senior living operators and home care agencies. You own targeting, budgets, roadmaps, client narratives, and account growth. This AI-first digital agency keeps paid media separate from SEO, with a dedicated SEO strategist. Your work spans campaign optimization, attribution, and strategic client communication.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets, adjust bids, target audiences, and test creativeImplement trusted conversion tracking and attributionBuild ninety-day and quarterly client roadmapsDrive retention, upsell, and long-term relationshipsRequirements:
Three or more years hands-on with Google Ads and MetaDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with United States clientsSenior living or similar multi-location experience strongly preferredBring paid media leadership, campaign expertise, and client strategy to Blacksmith Agency’s senior living accounts remotely.
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