Senior B2b Saas Product Marketing Manager

Shape product positioning and customer insight at CaptivateIQ as a Senior Product Marketing Manager for mid-market and enterprise customers.You will own positioning, messaging, launches, and customer understanding across CaptivateIQ products. The role connects competitive research, storytelling, and go-to-market activation. You will also help shape portfolio strategy, roadmap input, and adoption through evidence-driven measurement.Key Responsibilities:
Own product positioning, value propositions, and messagingLead customer, competitive, persona, and win-loss researchPartner with Sales, Services, and Enablement on field activationDrive launches, tiering, investment, and measurementMentor teammates and contribute to marketing frameworksRequirements:
Seven-plus years in B2B SaaS product marketing or managementExperience conducting customer discovery and influencing product decisionsComfort with technical products and technical teamsExceptional storytelling and communication skillsStructured, evidence-driven research and measurement approachBring customer discovery, competitive intelligence, and clear storytelling to CaptivateIQ’s growing product marketing organization.
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