Senior Analyst, Business Intelligence and Analytics

Senior Analyst, Business Intelligence and Analytics

The Business Intelligence and Data Analyst will be responsible for transforming data into insights that drive business decisions. This role involves data gathering, analysis, and visualization, as well as collaborating with cross‑functional teams to identify and meet information needs. He/she will leverage his/her expertise in data analytics and business acumen to help optimize business reporting tools. This role involves advanced data handling skills, project management and cross‑functional collaboration to improve customer acquisition, retention, and operational efficiency.

Key Duties and Responsibilities

Data Analysis, Performance Reporting & Technical Expertise

• Research, develop, modify, and deploy data‑collection processes.
• Develop policies and techniques for gathering and analyzing data.
• Utilize intermediate to advanced SQL skills to collect, extract, organize, manipulate, and analyze large datasets from multiple sources (e.g., Salesforce, in‑house databases, industry databases) to provide actionable insights.
• Develop, maintain and publish interactive dashboards and reports using BI tools like Looker, Power BI, or Qlik for business performance metrics (e.g., ROI, customer lifetime value).

Collaboration and Communication

• Act as an SME for business reporting requirements and liaise with the requisitioner or internal key stakeholder to understand their information needs and translate them into technical requirements for IT’s timely completion and delivery.
• Work closely with IT to enhance data collection processes, integrate new data sources, simplify how the organization leverage data usage, reconcile conflicts or data quality issues and present them within the correct business context.
• Collaborate regularly with stakeholders across the enterprise to align analytics insights with corporate objectives.
• Interact with internal customers to evaluate reporting or visualization tool performance and identify areas of improvement.

Market Analysis, Data Support and Optimization

• Use data‑driven insights to determine market trends/pattern and recommend improvements to retention initiatives.
• Measure and optimize the effectiveness of programs or campaigns by doing post‑campaign analysis.
• Lead cross‑functional projects to implement new tools, improve processes.

Experience

• 3‑5+ years of experience in BI, marketing analytics or data analysis, preferably in logistics or customs brokerage.
• Utilizing BI tools, including Looker, Power BI, and Qlik.
• Conducting in‑depth analysis using marketing platforms such as Google Analytics, Adobe Analytics, and CRM systems such as Salesforce.

Education & Certifications

• Bachelor’s degree in Statistics, Data Science & Analytics, Marketing, or a related field.