Creative Strategist

Creative Strategist – Organic Growth & Paid Advertising

About The Trading Floor

The Trading Floor is one of Canada's fastest-growing trading education companies, scaling from $0 to over $15M in annualized revenue in less than two years.

We're building more than an education company. Our vision is to create a global trading ecosystem where traders can learn, connect, share strategies, and eventually trade directly through our own platform.

We're looking for a Creative Strategist who understands how to turn content into a scalable customer acquisition engine.

About the Role

Your mission is simple: Find winning content formats, turn them into repeatable systems, and scale them across organic social media, paid advertising, and networks of UGC creators.

We're not looking for someone who just comes up with creative ideas. We want someone who understands why content goes viral, what makes people click, and how to systematically reproduce winning results.

You'll be responsible for developing creative strategies that generate attention, engagement, leads, and revenue.

Key Responsibilities

1. Creative Research & Content Strategy

• Continuously research viral content, emerging trends, competitors, and successful advertising campaigns.
• Identify winning hooks, storytelling structures, angles, and content formats.
• Develop original content concepts designed for organic distribution and paid advertising.
• Analyze what makes certain videos successful and translate those insights into repeatable creative frameworks.
• Build and maintain a library of proven creative concepts, hooks, and formats.

2. Copywriting & Paid Advertising

• Write high-converting scripts, hooks, headlines, and ad copy.
• Develop creative concepts for Meta, TikTok, YouTube, and other distribution channels.
• Collaborate with media buyers to test creative hypotheses and identify winning ads.
• Continuously iterate on creatives based on performance data such as CTR, CPA, CAC, ROAS, and retention.
• Transform successful organic content into scalable paid advertising campaigns.

3. UGC Creator Network & Scalable Content Formats

A major part of this role is building a repeatable content distribution system through UGC creators.

• Identify winning content formats that can be replicated by multiple creators.
• Create scripts, templates, briefs, and production guidelines for UGC creators.
• Develop systems that allow dozens or potentially hundreds of creators to execute proven content concepts.
• Test different creator profiles, messaging angles, and storytelling approaches.
• Build growth strategies around creator partnerships, affiliate content, and distributed content production.
• Ensure winning formats can be reproduced consistently without losing authenticity.

Example: If one creator generates 1 million views using a specific video format, your responsibility is to understand why it worked, develop variations, and create a system allowing 50 other creators to test and reproduce that success.

4. Organic Growth & Virality

• Design organic growth strategies for Instagram, TikTok, YouTube Shorts, and other social platforms.
• Identify opportunities for viral loops, social sharing, and community-driven distribution.
• Create content strategies that maximize reach, engagement, and follower-to-lead conversion.
• Develop repeatable content series and recognizable formats.
• Experiment aggressively with new creative angles and distribution strategies.

5. Creative Performance & Experimentation

• Establish a structured creative testing process.
• Track performance across organic and paid channels.
• Identify winning and losing creative patterns.
• Develop hypotheses, run experiments, and document learnings.
• Build scalable systems that continuously produce new winning creatives.

What We're Looking For

Required:

• Proven experience developing successful organic content or paid advertising creatives.
• Exceptional copywriting and storytelling skills.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and Meta advertising.
• Ability to analyze viral content and reverse-engineer why it performs.
• Strong understanding of direct-response marketing and consumer psychology.
• Data-driven approach to creative testing and optimization.
• Ability to turn creative ideas into repeatable processes.
• Comfortable working in a fast-paced, high-growth environment.

Strong Plus:

• Experience scaling UGC creator networks.
• Experience with creator-led growth, affiliate marketing, or performance creative agencies.
• Track record of generating millions of organic views.
• Experience producing ads with significant profitable advertising spend.
• Familiarity with trading, fintech, or financial education.
• Experience building scalable content production systems.

How Success Will Be Measured

We care about results, not the number of ideas generated.

Your primary KPIs will include:

• Winning Creative Rate: Percentage of tested concepts that meet performance targets.
• Organic Reach: Qualified views and engagement generated through organic content.
• Paid Creative Performance: Improvements in CPA, CAC, and ROAS.
• Creator Replication Rate: Number of creators successfully reproducing winning content formats.
• Creative Output: Number of high-quality concepts and variations tested every week.
• Scalable Formats Developed: Number of proven content frameworks consistently generating results across multiple creators.

Who Will Excel in This Role?

You're constantly analyzing social media content and asking yourself: Why did this go viral? Why did this ad work? How could we make it better?

You understand that the goal isn't to produce one viral video.

The goal is to build a machine that can produce winning content repeatedly, distribute it through hundreds of creators, and turn attention into measurable business growth.

If you've already built something like this, we want to hear from you.