Director Of Media Analytics At Cibc

Lead innovation at CIBC as the Director of Media Analytics. Drive strategic growth through data-driven media investments while mentoring a team of analysts in a hybrid work environment.
Join the Marketing and Client Solutions Decision Sciences team at CIBC, actively shaping media strategies and optimizing client outreach. You will oversee analytics frameworks, implement AI-driven insights, and foster a high-performing analytics function, ensuring alignment with business objectives. This role requires a hands-on leader ready to transform complex data into actionable strategies for client engagement and media effectiveness.
Key Responsibilities: - Champion media analytics and strategic growth initiatives - Design and evaluate analytics frameworks for media effectiveness - Lead execution and refinement of analytical solutions - Build and mentor a high-performing analytics team - Embed responsible analytics practices and governance
Requirements: - Proven leadership in media analytics and strategic thinking - Advanced analytical skills in AI/ML applications - Strong understanding of media landscape and optimization techniques - Ability to influence decisions through clear communication - Relevant experience in marketing or media analytics
Make an impact with your media analytics expertise at CIBC in a role that prioritizes strategic innovation and team development.#J-18808-Ljbffr