Head Of User Acquisition

Lead data-driven customer acquisition for Phoenix in downtown Toronto, combining paid media strategy with cross-channel growth leadership.As Head of User Acquisition, you will own acquisition across paid, organic, and partnership channels. Set investment priorities, guide execution, and build the team behind Phoenix and Raven’s growth. Your work connects Google Ads, Meta, TikTok, SEO, AEO, affiliates, and partnerships into one acquisition engine. The role requires strategic judgment alongside campaign-level detail and measurable performance management.Key Responsibilities:
Own paid media strategy across Google Ads, Meta, TikTok, and SnapchatSet CAC, ROAS, and LTV:CAC targets for paid acquisitionPlan budgets, audience segmentation, experimentation, and retargetingLead SEO and AEO strategy across Phoenix and RavenBuild teams, partnerships, reporting frameworks, and executive recommendationsRequirements:
Seven to ten-plus years in performance or growth marketingDeep hands-on expertise in Google Ads, Meta Ads, and paid mediaWorking knowledge of SEO and familiarity with AEO or GEOProven success scaling acquisition and improving CAC, ROAS, and revenueExperience managing budgets, teams, stakeholders, and cross-channel tradeoffsShape Phoenix acquisition through paid media, SEO, partnerships, analytics, and team leadership supporting Canadian healthcare access.
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