Crm Lifecycle Marketing Manager

CRM lifecycle marketing expertise meets customer strategy at Reitmans (Canada) Limited, with hybrid work supporting three Canadian fashion brands.This Customer Engagement Strategy Manager will reinvent customer journeys across Reitmans, RW&CO., and PENN. Penningtons. You will build smarter lifecycle programs across Email, SMS, loyalty, and emerging channels, moving toward personalized experiences at scale. Your mandate includes identifying audiences, behaviours, and commercial opportunities, then partnering with CRM Operations to create high-performing, always-on journeys. You will own conversion, retention, repeat purchase, AOV, CLV, and incremental revenue metrics while using customer behaviour, analytics, and experimentation to guide action. The role requires close connection with Customer, CRM, Ecommerce, Data, and Brand.Key Responsibilities:
Build smarter lifecycle strategies across Email, SMS, and loyaltyPartner with CRM Operations on always-on customer journeysOwn conversion, retention, repeat purchase, AOV, and CLV metricsIdentify audiences, behaviours, and incremental growth opportunitiesScale successful customer engagement strategies across brandsRequirements:
Eight-plus years in CRM, Lifecycle, Growth, Ecommerce, or Digital MarketingDeep segmentation, personalization, lifecycle marketing, and automation expertiseExperience with Braze, Salesforce Marketing Cloud, or similar platformsTrack record of measurable revenue, conversion, and retention growthBilingual French and English communication skillsLead lifecycle marketing, customer journeys, and measurable CRM growth for RCL’s Reitmans, RW&CO., and PENN. Penningtons brands.
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