Insurance Strategic Marketing Manager

Manulife

Lead data-driven marketing for Manulife in a hybrid Strategic Marketing Manager role focused on insurance advisors and growth. Shape media strategies and content.This manager develops go-to-market plans for high-net-worth advisors within the insurance sector. The work spans market analysis, targeted campaigns, advisor relationships, and cross-functional collaboration. It supports Individual Insurance and Guarantee Wealth Solutions through strategic marketing and clear communication.Key Responsibilities:
Develop go-to-market strategies for targeted advisor segmentsAnalyze insurance market trends, client needs, and preferencesExecute digital, print, and in-person marketing campaignsBuild trusted relationships with advisors and provide tailored supportTrack performance and adjust strategies using data-driven insightsRequirements:
Strategic marketing experience within the insurance industryExperience focused on high-net-worth market clientsStrong understanding of go-to-market strategies and marketing principlesExcellent analytical, written, and verbal communication skillsProficiency with marketing automation tools and CRM systemsApply strategic marketing, insurance expertise, and analytical insight to strengthen Manulife relationships with high-net-worth advisors.
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