Marketing Manager

The Greater Kitchener Waterloo Chamber of Commerce (GKWCC) provides strong, continued service to over 1500 members in one of Canada’s marquee pioneering and entrepreneurial business communities. For the past 140 years, dating back to the Chamber’s founding as the Berlin Board of Trade, we have expanded into one of the largest and most innovative Chambers in Canada by focusing on the needs of all our members, big and small. For more information, please visit greaterkwchamber.com .

About the Role

The GKWCC is seeking a Marketing Manager who is responsible for strengthening the Chamber's brand, supporting membership growth and retention, promoting events and programs, managing digital communications (including quality control), and overseeing the day-to-day execution of marketing initiatives.

This role operates under the direction of the Director, Community Engagement & Strategic Programs , who is responsible for setting organizational marketing strategy, campaign direction, budget allocation, and priority setting.

The Marketing Manager is responsible for translating this strategy into coordinated execution across all marketing channels, ensuring quality, consistency, and alignment with the Chamber brand and strategic plan. This role provides day-to-day leadership to one Marketing Coordinator .

Marketing Strategy Execution & Team Leadership

Under the direction of the Director, the Marketing Manager ensures effective delivery of all marketing and communications initiatives.

• Execute the Chamber’s annual marketing and communications strategy as directed by the Director, Community Engagement & Strategic Programs
• Translate strategic marketing priorities into actionable campaign plans and coordinated workflows
• Provide day-to-day supervision for the Marketing Coordinator
• Assign priorities and manage workflow for the Marketing Department, to ensure deadlines are met across all channels
• Coordinate timelines, deliverables, and approvals across marketing activities to ensure successful execution, and support continuous improvement of each
• Coordinate cross-departmental marketing requests and ensure proper prioritization
• Ensure budgets are accurately updated with final expenses in a timely manner

Content & Communications

• Work in collaboration with the Marketing Coordinator on content creation (graphics, captions, blog posts, website updates, videos, etc.)
• Review, refine, and approve all marketing content prior to publication
• Maintain consistency in tone, branding, and messaging across all communications channels
• Maintain quality control across social media, email marketing, website updates, and promotional materials
• Oversee content calendars for social media, email, website, blogs, and promotional campaigns
• Ensure timely execution of all scheduled communications
• In collaboration with the Director, coordinate media releases, blog posts, and external communications as required
• In collaboration with the CEO, coordinate regular advocacy-related communications (socials, blog posts, press releases, etc.) and bi-annual advocacy impact reports
• Oversee the Chamber’s website content updates and digital presence
• Oversee digital advertising campaigns including coordination, scheduling, and delivery

Reporting & Performance Support

• Track campaign performance and consolidate reporting for leadership review
• Maintain dashboards and reporting tools to track campaign performance
• Provide insights on execution effectiveness and recommend operational improvements
• Assemble monthly reports

Cross-Functional Collaboration

• Work closely with Events, Membership, Sponsorship, and Advocacy (including Physician Recruitment/Healthcare) teams to execute aligned marketing deliverables
• Attend all Chamber events to provide live coverage on social platforms
• Ensure sponsor, member, and partner messaging is accurately represented across all channels
• Provide sponsors and partners with marketing plans to help promote events & programs
• Identify opportunities to enhance engagement, participation, and member value through marketing
• Ensure all departmental campaigns are executed in accordance with strategic direction provided by leadership
• Complete retention calls, as assigned, to assist with member engagement & retention

Other Duties as Assigned

• As with any organization, priorities may shift and additional responsibilities may arise. The Marketing Manager is expected to be adaptable and responsive to evolving needs.

About You

• Strong Team Leader: You are comfortable managing people, setting expectations, and ensuring accountability while supporting professional growth.
• Exceptional Organization . You thrive in managing workflows, timelines, approvals, and cross-functional coordination.
• Translating & Executing: You excel at translating strategy into structured, high-quality execution and ensuring nothing falls through the cracks.
• Experience in a fast-paced environment: You can tackle projects independently and push through until the job is done. You’re an exceptional multi-tasker, and a self-starter with the ability to take initiative and ownership of your responsibilities.
• Detail-Oriented Quality Controller: You take pride in consistency, accuracy, and brand alignment. You love proofreading and catching grammar mistakes.
• Excellent communicator: You can write, edit, and guide messaging across multiple platforms and audiences. You enjoy creative writing, but you can also adapt it to a specific brand/audience. You’re excited at the opportunity to expand your network and build relationships within the community (in-person, over the phone, and via DM’s).
• Tech Savvy: You are comfortable adapting to new forms of technology and using various platforms (social media, video editing, AI, etc.). You are also proficient in Microsoft Office.
• Trend Setter: You stay ahead of digital trends and know how to turn timely ideas into high-impact, high-visibility content that gets people talking (and maybe goes viral).
• Support Local : You make regular trips to the corner bakery, participate in #KWAwesome community groups on social media, and generally enjoy supporting Waterloo Region business owners.
• Helpful, but not required: Experience in photography, videography, video editing, live productions, graphic design, project management, public relations, and/or public speaking.

If this sounds like you, or what you’re striving to obtain, then please apply. We look forward to learning more about you and what you could bring to this role.

Application Process

To Apply: Please send your application to Carolyn Marsh at ***email_hidden***. When applying, please provide a resume, and either a cover letter or 60-second self-introduction video.

Next Steps: We thank all those who apply, however, only those candidates who are selected to move forward in the application process will be contacted. The posting will remain open until the position is filled. The start date for the successful candidate is flexible, but preferably they will start in July 2026.

The Specifics

Position Type: Full time, Permanent.

Hours of Work: Monday – Friday, 8:30am – 4:30pm, with a 30-minute unpaid lunch for a total of 37.5 hours each week. Evenings/early mornings will be required, to attend our Chamber events. Although extremely rare, some weekend coverage for events may also be required.

Travel : Hybrid work environment, with minimum 2 days per week in-office (80 Queen St. N., Kitchener), with additional travel required around Waterloo Region for events and/or video shoots. Mileage will be reimbursed for work-related activities, but this role requires a valid driver’s license and access to a reliable vehicle.

Compensation: $54,000 - $64,000 annually, plus benefits. Compensation will be based on experience & qualifications.

Benefits

• Healthcare including dental and vision plan, as well as an EAP program, which all starts 3 months into employment.
• RRSP matching, which starts 3 months into employment.
• 2 weeks’ vacation + stat holidays + lieu time for hours earned for events.
• Monthly mental wellness half-day Friday (subject to change)
• Hybrid work model.
• Professional Development opportunities.
• Parking included.

The Greater Kitchener Waterloo Chamber of Commerce believes that everyone is free to be their true self and receive the same respect and opportunity, regardless of ethnicity, gender, culture, identity, sexual orientation, age, beliefs, language, or disability. We have an inclusive work environment that is a safe and welcoming space for all, and we encourage applications from all qualified candidates. If you require accommodation at any time during the recruitment process, please email ***email_hidden*** .