Digital Optimization Lead at H&M

Join H&M's Toronto Support Office as a Digital Optimization Lead, focusing on enhancing e-commerce strategies and optimizing customer experiences. Drive digital success through innovative strategies and data analysis.

As a key player in the e-commerce team, you will report to the Commercial Manager. This role demands strong leadership and communication skills, as you will translate customer insights into actionable strategies. Your goal is to enhance the online shopping journey and boost profitability through effective collaboration.

Key Responsibilities: • Translate QCP into effective site activities daily • Optimize customer interaction strategies for digital channels • Analyze sales performance using web analytics tools • Implement post-purchase enhancements for customer engagement • Provide insights for continuous digital improvement initiatives

Requirements: • Bachelor’s degree in Marketing or Economics • 3–4 years in eCommerce environment • Strong understanding of digital and commercial dynamics • Proven analytical skills for data-driven decisions • Experience in influencing cross-functional teams to achieve goals

Elevate H&M’s digital presence and transform the customer journey through strategic enhancements and insights. #J-18808-Ljbffr