Director Of User Acquisition And Monetisation

Shape paid acquisition and ad monetisation for Clipwire Games from Toronto, with responsibility for profitable growth across three live titles.This senior leadership role reports to the CEO and leads growth through functional leaders. You will manage UA investment, attribution, mediation, network partnerships, bidding, eCPM optimisation, and creative testing. Your remit also includes retention, lifecycle management, VIP programs, and collaboration with Product on placements and frequency. Clipwire Games is the studio behind Monopoly: Bingo!, TPIR: Bingo!, and Bingo Story.Key Responsibilities:
Own paid and organic acquisition strategy across the game portfolioAllocate investment and establish attribution, measurement, and experimentationLead mediation, network partnerships, bidding, and eCPM optimisationMake creative testing, innovation, and performance a growth priorityImprove LTV through Product, LiveOps, Economy Design, and Data Science partnershipsRequirements:
Five-plus years of mobile gaming growth or performance marketing experienceOwnership of multi-million-dollar budgets across major advertising channelsUnderstanding of mobile growth economics and performance measurementTrack record using creative strategy to improve UA performanceStrong executive communication and cross-functional influenceBring acquisition economics, ad monetisation, creative testing, and executive leadership to Clipwire Games’ growth organisation.
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