Senior Product Manager, User Acquisition

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager, User Acquisition based in Canada. This is an exciting opportunity to shape a new product area focused on helping mobile app developers acquire the right users and accelerate sustainable growth. As the first dedicated product leader in user acquisition, you will define the strategy, explore emerging opportunities, and turn early hypotheses into impactful products. You will leverage deep expertise in mobile performance marketing, attribution, and subscription monetization to identify unmet customer needs and develop differentiated solutions. Working closely with engineering, design, data, and go-to-market teams, you will lead product discovery and experimentation in a highly autonomous, remote-first environment. The role offers significant ownership, from validating initial concepts to launching scalable solutions with measurable business impact. You will help connect advertising performance with downstream monetization insights to redefine how developers optimize acquisition investments. Accountabilities - Define the user acquisition strategy: Establish a product vision and strategic direction for user acquisition, identifying opportunities where existing data, integrations, advertising capabilities, and developer relationships can create differentiated value. - Lead zero-to-one product development: Take ownership of the entire product lifecycle, from customer discovery and opportunity assessment to hypothesis development, prioritization, experimentation, launch, and continuous improvement. - Understand customer needs: Engage directly with mobile app developers and acquisition teams to understand their workflows, challenges, measurement practices, advertising strategies, and investment decisions.

- Evaluate market opportunities: Assess the mobile advertising ecosystem, attribution infrastructure, performance marketing trends, and competitive landscape to identify high-impact product opportunities. - Develop product hypotheses: Translate customer insights and market research into focused product bets, prioritizing opportunities based on potential impact, feasibility, and strategic alignment. - Drive experimentation and validation: Use prototypes, design partnerships, technical discovery, and lightweight experiments to validate assumptions, reduce uncertainty, and determine when to scale, refine, or discontinue initiatives. - Collaborate with technical teams: Partner with engineering, design, data, and other product teams to define requirements and deliver solutions involving APIs, SDKs, integrations, identity, data flows, attribution, and advertising infrastructure. - Connect acquisition with monetization: Explore ways to use subscription revenue and downstream monetization data to improve acquisition measurement, campaign optimization, customer lifetime value, and return on advertising spend. - Build alignment across stakeholders: Communicate product recommendations, strategic trade-offs, learning priorities, and investment decisions clearly to senior stakeholders and cross-functional teams. - Establish a long-term roadmap: Turn early market signals and validated product opportunities into a focused roadmap, defining the capabilities needed to build a sustainable and differentiated user acquisition offering. - Measure product impact: Evaluate experiments and launches against meaningful customer and business outcomes, using evidence to guide prioritization and continuously refine the product strategy. - Become the internal domain expert: Build and share deep knowledge of mobile user acquisition, attribution, advertising measurement, and developer growth to inform broader product and business decisions. Requirements - Product management experience: At least five years of experience owning significant product or growth decisions end-to-end.