Avp, Digital Performance Marketing

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $155,000 - $215,000 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job Description: Reporting to the Vice President, Growth Marketing, the Associate Vice President, Digital Performance Marketing leads the strategy, execution, optimization and performance of the digital marketing practice. The role provides enterprise and business leadership for digital marketing, connecting marketing strategy to measurable client and business outcomes.Key responsibilities include:
Digital Performance Marketing Strategy & Execution – Set and direct digital marketing strategy;
establish channel roles, investment principles and execution standards aligned to business priorities.Digital Marketing Leadership & Standards – Provide leadership across digital marketing channels, embed enterprise best practices and measurement standards, and build the digital marketing capabilities required to create competitive advantage.Generative AI & LLM Visibility Strategy – Establish and execute TD’s enterprise Generative Engine Optimization and AI search visibility framework, including standards for how products, brand and advisory content are structured and represented within AI-assisted discovery experiences.Enterprise SEO & Owned Content Discovery – Lead organic search and owned content visibility across business segments;
unify specialist teams under one technical mandate and establish shared priorities, methods and performance measures.Technical Search Architecture – Partner with Marketing Technology, Digital Experience, Content, Data and Technology teams to improve structured data, schema markup, site taxonomy, crawlability, indexing and domain authority.Content Signals & Authority – Define enterprise standards that strengthen content quality, relevance, provenance and authority for both search engines and AI systems while supporting clear, accurate customer information.Agency, Platform & Vendor Leadership – Lead relationships with agencies, media and technology platforms, and other vendors as extensions of the team, with clear expectations for performance, transparency, controls, innovation and value realization.Planning, Investment & Delivery – Translate marketing strategies and annual plans into executable digital programs with clear targets, offers, timelines and budgets;
steward investment and delivery to improve efficiency/effectiveness and achieve on‑budget outcomes.Emerging Discovery Intelligence – Monitor changes in search behaviour, answer engines, LLMs and digital discovery ecosystems;
translate external shifts into actionable enterprise growth, content and experience strategies.Performance Management & Executive Advisory – Provide ongoing insight into digital marketing performance relative to plan, forecast, prior year and competitive benchmarks;
translate results and channel dynamics into clear decisions, trade-offs and actions for senior leaders.Governance & Risk – Establish controls, measurement and escalation practices for search visibility, content accuracy, brand representation, privacy and regulatory considerations across evolving discovery platforms.Integrated Marketing & Business Planning – Partner with business, segment, portfolio, channel and Integrated Marketing Planning leaders to translate priorities into digital strategies, plans, and investment choices.Data, Technology, Analytics & Measurement – Work with Marketing Technology, Data and AI Enablement, analytics, privacy, risk and technology partners to strengthen audience activation, personalization, measurement attribution and responsible use of data and AI.People Leadership & Ways of Working – Build and develop a high‑performing digital marketing organization, strengthen succession and functional expertise, and evolve collaborative, cross-functional ways of working, including agile principles where appropriate.Education & Experience:
12+ years of progressive experience in digital performance marketing, digital discovery, content platforms, digital experience, marketing technology and/or technical digital transformation.Strong understanding of the digital marketing ecosystem spanning paid, owned and earned digital channels, including search, digital advertising, social media, onsite experiences, content, personalized messaging, media strategy, measurement and attribution.Deep expertise of AI‑leading digital marketing practices, including deep technical mastery of modern SEO/GEO, semantic search architecture, content indexing, structured data, schema, taxonomy and domain authority.Proven ability to lead enterprise‑scale digital transformation in a regulated environment while balancing technical depth, customer outcomes and risk requirements.Executive‑level influencing and advisory capability, with the ability to translate complex digital marketing dynamics into clear decisions and trade-offs.Demonstrated ability to lead, coach and develop senior leaders and specialized teams across multiple business portfolios.Post‑secondary degree in marketing, business, analytics, technology or a related discipline, or equivalent experience.Who We Are:
TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn moreAdditional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals.Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.We look forward to hearing from you!Language Requirement (Quebec only):
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Our Values
At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.Our Commitment to Diversity, Equity, and Inclusion
At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.Helping to Make an Impact in Communities – TD Ready Commitment
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.Learn more: Canada | US | Europe & Asia Pacific
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