B2b Demand Generation Marketer

Drive qualified pipeline at B3 Systems through demand generation, growth marketing, and measurable B2B acquisition programs in office at Yonge and St. Clair.As a hands-on Demand Generation and Growth Marketer, you will build, execute, and optimize initiatives across the customer acquisition journey. The role requires strategic thinking, strong execution, analytical decision-making, and experience turning campaigns into business results. You will work across paid media, SEO, email, content, partnerships, and webinars.Key Responsibilities:
Develop customer acquisition strategies generating qualified pipelineBuild campaign messaging with internal teams and external partnersExecute initiatives across paid media, SEO, email, and contentOptimize campaigns from concept through measurementTrack conversion rates, cost per lead, and pipeline contributionRequirements:
Three to seven years in B2B demand or growth marketingCampaign experience generating leads and qualified pipelineHands-on experience across several acquisition channelsUnderstanding of conversion optimization and marketing measurementExperience with automation, CRM, analytics, and reporting toolsApply B2B demand generation, campaign execution, and performance analysis to support B3 Systems’ measurable growth.
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