VP of Performance Marketing at Community

Lead transformative marketing initiatives as the VP of Performance Marketing at Community in Toronto. This role requires a deep understanding of growth strategies and digital product development to drive impactful results. As a senior leadership figure, you will oversee integrated growth strategies focusing on paid media and performance data. Your vision will guide teams in optimizing marketing tactics while ensuring alignment with client objectives and overarching business goals. You will also spearhead digital product strategies crucial for internal initiatives, making decisions that encourage scalability and efficiency across platforms. Key Responsibilities:

• Drive comprehensive growth strategies across diverse marketing channels
• Own client performance metrics like retention and profitability
• Guide product development initiatives to meet business needs
• Mentor cross-functional teams to enhance collaboration
• Present strategic insights and opportunities to senior stakeholders

Requirements:

• Minimum 10 years in performance marketing or digital strategy roles
• Strong knowledge of marketing technology and data interpretation
• Experience leading product development from inception to execution
• Familiarity with AI and automation tools in marketing
• Exceptional communication skills for influencing stakeholders

Be the strategic force that propels growth and innovation at Community while driving measurable outcomes. #J-18808-Ljbffr