Senior Manager Digital Growth

Lead digital growth at Definity in Toronto through web operations, conversion optimization, and paid acquisition within a flexible hybrid work experience.As Senior Manager, Digital Experience and Growth, you will oversee public websites and paid channels. You will guide CMS operations, web publishing, UX optimization, CRO, and performance media. The role supports broker and customer journeys while maintaining digital brand integrity, reliability, and compliance.Key Responsibilities:
Oversee website maintenance, content updates, and publishing activitiesManage CMS roadmaps, workflows, reliability, and digital governanceDesign and scale B2B paid acquisition and lead generation programsOptimize SEM, paid social, display, and programmatic campaignsReallocate growth budget using performance and ROI metricsRequirements:
Bachelor’s degree in marketing, business, computer science, or related fieldEight to ten years of progressive digital marketing experienceAt least four years managing CMS, publishing, paid media, or CROExperience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4Strong web, UX, analytical, leadership, and stakeholder collaboration skillsBring web operations, CRO, paid media, and strategic leadership expertise to Definity’s Toronto-based digital growth function.
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