Vp Of Marketing Operations

About MoveSmart Rentals MoveSmart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support.
The business brings together property marketing, listing coordination, lead generation, digital tools, customer communication, and leasing support within one service model.
As MoveSmart Rentals expands into additional markets, we are investing in a more advanced marketing function capable of driving property-owner acquisition, strengthening the brand, improving local visibility, and supporting long-term growth across Canada.
The PositionMoveSmart Rentals is looking for a Vice President of Marketing to take ownership of the company’s marketing strategy, customer‑acquisition engine, brand growth, and marketing infrastructure.
This is a senior leadership position for someone who has built and managed complex marketing functions across several markets, customer groups, campaigns, or business lines.
The person hired will be responsible for creating a more structured and measurable marketing organization. This includes deciding how work is prioritized, how campaigns are developed, how budgets are allocated, how leads are tracked, how teams are organized, and how performance is connected to customers and revenue.
The role will oversee property-owner acquisition, paid advertising, local‑market growth, content, social media, SEO, reputation, public relations, partnerships, creative production, reporting, AI, automation, and marketing technology.
We are not looking for someone whose experience is limited to campaign management or one marketing channel. We need an executive who can build the full marketing function and hold it accountable for business results.
The Vice President Of Marketing Will Be Responsible For
Property-owner acquisition across multiple Canadian markets
Paid campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms
Lead-generation funnels, landing pages, remarketing, and conversion improvement
Social media, content planning, publishing, and community engagement
Video, photography, design, copywriting, testimonials, and other creative production
SEO, local search, location pages, citations, backlinks, reviews, and Google Business Profiles
Brand reputation, review growth, public complaints, and negative-review response
Public relations, partnerships, awards, media, events, podcasts, and thought leadership
Marketing dashboards, lead reporting, attribution, budget management, and customer‑acquisition performance
Internal, offshore, freelance, agency, and project-based marketing resources
CRM workflows, automation, AI tools, analytics, websites, and marketing software
Brand consistency, public messaging, customer trust, and quality assurance
Responsibilities
Develop and lead the overall marketing strategy for customer acquisition, market growth, brand visibility, and reputation
Build a clear operating structure for campaign requests, planning, production, approvals, launches, reporting, and performance review
Create consistent standards for brand messaging, creative quality, public communication, and customer‑facing materials
Lead paid‑media strategy and determine how advertising budgets are allocated across platforms, audiences, markets, and campaigns
Improve the quality of property-owner leads, booked consultations, conversion rates, and customer‑acquisition costs
Establish clear reporting from initial inquiry through qualified lead, booked appointment, signed customer, active listing, and revenue
Create strong working relationships between marketing, sales, leasing operations, customer service, finance, and technology
Lead content, social media, video, creative, SEO, local search, PR, reputation, and partnership initiatives
Develop repeatable marketing plans for launching and growing new cities and service areas
Improve search visibility, Google rankings, reviews, brand awareness, and public trust in target markets
Partner with technology and CRM teams to improve forms, tracking, lead routing, call tracking, landing pages, follow-up automation, and attribution
Use AI, automation, and marketing software to improve speed, output, accuracy, reporting, and cost efficiency
Manage and evaluate media buyers, designers, writers, editors, SEO specialists, social media resources, analysts, PR support, and marketing coordinators
Oversee external creators and partners, including videographers, photographers, influencers, event teams, podcast teams, and agencies
Build executive reporting that clearly shows advertising spend, qualified leads, appointments, conversions, acquisition costs, SEO growth, reviews, and revenue impact
Balance priorities across markets, departments, leadership requests, campaigns, launches, and growth initiatives
Recruit, train, coach, and evaluate members of the marketing team
Address weak performance, missed deadlines, inefficient spending, tracking problems, inconsistent messaging, and quality concerns
Present leadership with clear findings, risks, recommendations, resource requirements, and growth opportunities
Experience And Qualifications
Minimum 10 years of progressive marketing experience
At least 5 of those years must have been in a senior marketing leadership role
Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, or a comparable position
Senior experience must include direct ownership of strategy, budgets, team performance, execution, and measurable business outcomes
Experience managing marketing across several markets, brands, business units, customer segments, or client accounts
Strong experience in performance marketing, lead generation, service-based marketing, agency operations, or multi‑location growth
Experience managing remote, offshore, freelance, agency, and project‑based resources
Strong paid‑advertising experience across Google, Meta, LinkedIn, YouTube, TikTok, retargeting, landing pages, funnels, and conversion tracking
Strong understanding of lead quality, customer acquisition, attribution, sales conversion, budget optimization, and revenue reporting
Experience connecting marketing activity to CRM data, booked appointments, signed customers, active listings, or revenue
Strong SEO and local‑search experience, including Google Business Profiles, location pages, citations, backlinks, reviews, content, and ranking improvement
Experience managing reputation, public complaints, negative reviews, review‑generation programs, PR, media, awards, events, and brand credibility
Strong understanding of brand positioning, public messaging, creative direction, customer trust, and customer perception
Experience working with developers, CRM teams, website teams, automation specialists, analysts, and technology vendors
Strong practical experience using AI, automation, and software to improve marketing productivity and decision‑making
Experience managing marketing budgets, team output, campaign performance, acquisition costs, and business results
Experience building marketing processes, reporting systems, approval structures, playbooks, and quality controls
Strong leadership, communication, organization, decision‑making, and accountability skills
Ability to work successfully in a fast‑moving, founder‑led environment
Ontario or GTA‑based candidates are preferred
Ability to attend meetings, shoots, events, planning sessions, and launches in Vaughan when required
Experience That Would Be Especially Relevant
Real estate, rentals, leasing, property management, brokerage, or home services
Lead generation for property owners, investors, or high‑consideration service customers
Multi‑city or multi‑location growth
Building local‑market launch strategies
Improving lead quality and sales conversion
Managing marketing for service businesses with strong reputation requirements
Agency leadership or responsibility for managing outside agencies
Building distributed or offshore marketing teams
CRM implementation and end‑to‑end marketing attribution
Referral, partnership, community, and event marketing
National or regional brand expansion
Reputation recovery or review‑growth programs
Who We Are Looking ForYou are a senior marketing leader who knows how to turn strategy into a reliable operating function.
You understand that success is not measured by activity alone. More posts, more clicks, and more inquiries only matter when they produce qualified property owners, booked appointments, signed customers, listings, and revenue.
You know how to build teams, assign ownership, create reporting, control budgets, and establish standards without becoming involved in every individual task.
You are comfortable managing internal staff, offshore resources, freelancers, agencies, creators, technology, AI, and automation within one coordinated structure.
You can identify weak performance quickly, challenge poor decisions, improve accountability, and keep marketing focused on business priorities.
You also understand the importance of trust in a property‑services business. Brand reputation, reviews, public communication, local visibility, and customer experience are treated as core growth drivers.
How Performance Will Be MeasuredSuccess In This Role Will Include
A consistent and predictable flow of qualified property‑owner leads
Better visibility into how marketing activity converts into customers, listings, and revenue
Improved lead quality and appointment conversion
Controlled customer‑acquisition costs
Stronger paid‑media performance across target markets
Successful launches and growth in new cities and service areas
Improved Google rankings, local visibility, reviews, and reputation
Clear and consistent brand messaging
Higher‑quality creative and content output
Reliable campaign planning, deadlines, approvals, and reporting
Clear responsibilities and accountability across the marketing team
Effective use of internal, offshore, freelance, agency, and project‑based resources
Practical use of AI and automation to increase efficiency
Better alignment between marketing, sales, operations, technology, and leadership
Clear executive recommendations supported by useful data
Earnings and Incentive Plan
This role offers an annual base salary of up to C$160,000, depending on the candidate’s experience, qualifications, leadership background, and the scale of the marketing teams and budgets they have previously managed.
The successful candidate will also be eligible to earn up to C$60,000 annually through a performance‑based leadership incentive.
The incentive is intended to reward measurable commercial impact, including improvements in customer acquisition, conversion performance, marketing efficiency, brand visibility, market expansion, team productivity, and the development of scalable marketing systems.
At full achievement, total annual compensation may reach C$220,000.
The final compensation package will reflect the candidate’s senior marketing leadership experience, history of managing complex teams and budgets, multi‑market or multi‑brand background, and demonstrated ability to build marketing operations that produce reliable business results.
Work ArrangementThis is a hybrid position.
The Vice President of Marketing will be expected to attend the Vaughan office when needed for leadership planning, strategy meetings, campaign launches, shoots, partnerships, events, and other important business initiatives.
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