Sales Manager

At Steele Auto Group , work is more than a job. It’s a chance to inspire positive impact through every interaction, every vehicle, every journey.
Our people are at the heart of it all, because everything we do is driven by you : your passion, your purpose, your potential.

At Steele Atlantic Mazda , work is more than a career—it’s a chance to shape meaningful journeys. Every interaction, every test drive, every delivery is an opportunity to create an exceptional experience behind the wheel. And at the center of it all? Our people. Your passion, your purpose, your drive — that’s what moves us forward.

Steele Atlantic Mazda Is Looking for a Sales Manager to Lead the Team and Redefine the Experience

At Steele Atlantic Mazda, we don’t just sell vehicles—we deliver innovation, performance, and style in one of the most trusted automotive brands in the world.
As a destination for Mazda in Atlantic Canada, we’re searching for a forward-thinking Sales Manager who can inspire excellence, build lasting customer relationships, and elevate our guest experience.

Compensation & Relocation

Wage: Commensurate with your skills, leadership, and experience
Relocation: Assistance may be available for the right candidate

What You’ll Do

We’re looking for a sales leader who thrives in a fast-paced, customer-focused environment.
In this role, you’ll guide a strong team, drive performance, and deliver the experience Mazda guests expect.

• 
  

  Inspire, coach, and motivate a high-performance sales team to exceed targets



• 
  

  Develop strategic sales plans and champion innovative, results-driven initiatives



• 
  

  Lead the full sales cycle for new and pre-owned vehicles—desk deals, manage inventory, and maintain healthy deal flow



• 
  

  Oversee vehicle ordering, merchandising, and ensure our online presence reflects the Mazda brand



• 
  

  Partner with marketing to create traffic-driving campaigns and engaging digital content



• 
  

  Use vAuto, PBS, and performance reports to analyze results and identify growth opportunities



• 
  

  Foster a guest-first culture—from first interaction to final delivery



• 
  

  Monitor market trends, consumer behavior, and competitor activity



• 
  

  Collaborate with finance, service, and marketing teams to ensure a seamless dealership experience



• 
  

  Participate in manufacturer training and leadership development—because growth never stops

What You Bring

You’re a leader, a mentor, and a customer-experience champion with a passion for the automotive industry.

• 
  

  Proven success in automotive sales management (new and pre-owned)



• 
  

  Experience with Mazda or a strong understanding of import brands is an asset



• 
  

  Familiarity with vAuto and PBS—or the drive to master them



• 
  

  Strong knowledge of digital retailing and modern merchandising practices



• 
  

  Passion for vehicles, innovation, and delivering exceptional customer experiences



• 
  

  Analytical mindset with a data-driven approach to performance



• 
  

  Willingness to travel for manufacturer training and development



• 
  

  Valid driver’s license with a clean driving record

Why You'll Love Working with Steele Auto Group:

At Steele Auto Group, you’re not just joining a company; you’re joining a community where you’ll be empowered to exceed expectations and develop your full potential. 

We believe in rewarding hard work and supporting every part of your journey. That’s why our  Total Rewards  package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following: 

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years! 


• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered. 


• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.  


• Employee Discounts – On vehicle purchases, parts, and service at any of our locations. 


• Work Boot Reimbursement – Reimbursement immediately, no waiting required! 


• Access to Steele University - you’ll  get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills! 

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way. 

Apply now and start driving your career forward with a team that’s got your back! 

Located in Dieppe, NB!  

Learn more about us at  

We can’t wait to meet YOU! 

How to Apply, it's as easy as 1, 2, 3:   

1. Click the link to apply, Steele Auto Group Careers


2. Sign in (top right corner) and create your profile,


3. Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!   

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.