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Senior Marketing Director At Malahat Skywalk

BoldHouse Executive Search

Winnipeg, MB
Lead the marketing efforts at Malahat SkyWalk, an award-winning attraction on Vancouver Island, focusing on visitor engagement and awareness growth. This on-site role is perfect for a strategic marketer ready to make an impact.
As the Senior Marketing Director, you will report to the General Manager and play a pivotal role in closing the awareness gap for Malahat SkyWalk. You will refine marketing channels to translate brand engagement into increased visitation and deliver measurable growth over the next two years. Your vision will shape themed programming and events while managing a small team to execute dynamic marketing strategies.
Key Responsibilities: - Develop and oversee the marketing strategy and budget - Manage an integrated channel mix for effective outreach - Analyze consumer insights for targeted marketing - Direct creative production for branding consistency - Conceive themed events to enhance visitor experiences
Requirements: - Proven senior marketing leadership experience - Strong analytical skills and experience with GA4 - Background in destination or experiential tourism preferred - Excellent aesthetic sense for branding direction - Willingness to work on Vancouver Island
Elevate visitor awareness and engagement at Malahat SkyWalk through strategic marketing leadership and innovative programming.#J-18808-Ljbffr
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Vacancy posted 2 hours ago
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