Director, Advisor Recruitment

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Reporting to the AVP, Recruiting & Strategic Growth, the Director, Advisor Recruitment is accountable for the national execution and performance of Sun Life Financial Distribution’s (SLFD) advisor recruitment efforts, with a direct focus on delivering advisor appointment targets and strengthening conversion outcomes across the recruitment funnel.

This role leads and develops the Advisor Recruitment Consultants and provides operational oversight of recruitment execution in partnership with Strategy and Select teams. The Director is responsible for ensuring recruitment consultants consistently deliver against targets, leverage data and insights to guide their actions, and build strong, sustainable advisor pipelines across established and emerging markets.

The Director, Advisor Recruitment operates as a results‑driven people leader, applying sales discipline, operational rigor, and market insight to improve recruitment effectiveness, diversify pipelines, and enhance advisor and candidate experiences.

What will you do?

Recruitment Execution & Performance Leadership

• With direction from the AVP, execute national recruitment plans aligned to SLFD growth priorities and advisor appointment targets
• Lead, coach, and develop Advisor Recruitment Consultants to consistently achieve individual and regional targets
• Establish clear performance expectations and hold recruitment consultants accountable for outcomes across the recruitment funnel
• Drive disciplined execution, ensuring consistent recruitment practices while adapting approaches to regional market realities
• Support annual business planning, target setting and forecasting informed by regional growth priorities, pipeline trends and competitive intelligence

Sales Coaching & Funnel Optimization

• Coach recruitment consultants using a sales‑oriented approach to strengthen sourcing quality, candidate assessment, and conversion at each stage of the recruitment funnel
• Use data, dashboards and insights provided by Strategy and Select teams to guide actions, prioritize opportunities and address performance gaps
• Identify patterns and root causes impacting conversion and quality, and translate insights into practical coaching and execution changes

Market Expansion & Pipeline Development

• Lead efforts to build new, sustainable and diverse advisor pipelines, including entry into emerging or underpenetrated markets
• Stay closely connected to field realities, candidate motivations and advisor needs to inform pipeline development approaches
• Partner with internal teams to test innovative recruitment tactics and sourcing strategies ahead of competitive pressures
• Champion initiatives that strengthen the diversity, quality and long‑term viability of advisor pipelines

Field Partnership & Intelligence

• Work closely with Regional Vice‑Presidents, field leaders and partners to align recruitment execution with regional growth needs
• Serve as the subject matter expert on advisor recruitment strategies supporting field leader development through coaching, training and best practice
• Serve as a key conduit of field intelligence, bringing insights from recruitment consultants and the field back to Strategy and Select teams to evolve programs, data and analytics
• Promote consistent execution of recruitment activities across regions while supporting market‑specific adaptations

People Leadership & Operations

• Provide strong, hands‑on leadership to Advisor Recruitment Consultants and foster a performance‑driven and engaged team culture
• Conduct regular performance reviews, coaching conversations and development planning
• Ensure recruitment operations are well‑managed, responsive and aligned with enterprise priorities
• Create a high‑performance, inclusive environment where recruitment professionals feel supported, challenged, and empowered to do their best work and grow their careers.

Field Leader Relationship Management

• Partner with the SLFD Field Leadership Teams to support delivery against annual regional advisor appointment targets.
• Monitor results against targets and proactively address execution risks.
• Build credibility and trust with field leadership through strong delivery and transparent communication.

What do you need to succeed?

• Proven experience leading advisor recruitment or sales‑focused teams with clear performance accountability.
• Demonstrated ability to run a national recruitment operation and drive consistent execution.
• Strong sales coaching capability, with experience improving conversion and performance through people leadership.
• Comfort using data and analytics to guide actions and decisions.
• Strong understanding of financial services distribution and advisor business models.
• Ability to identify market opportunities and build new, sustainable talent pipelines.
• Excellent relationship management and communication skills.
• Strong commitment to enhancing advisor and candidate experience.
• Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French‑speaking colleagues or internal partners across Canada and worldwide.

Education, Licensing & Accreditation

• Post‑secondary degree
• Travel may be required

What’s in it for you?

• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Working together, sharing common values, and encouraging growth & achievement
• In 2025, Sun Life ranked among the top 100 most sustainable global corporations by Corporate Knights for the 16th consecutive year, leading Canadian insurers.
• We’re also listed as one of the Best Workplaces for Women and Best Workplaces with Most Trusted Executive Teams.

#LI-Hybrid

Salary Range: 110,000/110 000 - 180,000/180 000

Job Category: Sales - Distribution Support

Posting End Date: 10/06/2026

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e‑mail a request to View email address on ca.talent.com.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.