Paid Acquisition Marketing Lead

Own paid acquisition for Betstamp Ventures in Toronto, combining Meta expertise with creative testing and disciplined campaign scaling.As Performance Marketing Lead, you will run acquisition across consumer brands on Meta and Google. You will manage budgets, bidding, pacing, attribution, tracking, and cohort economics. The work also includes creative briefs, testing, reporting, launch planning, and channel expansion.Key Responsibilities:
Structure Meta and Google campaigns across consumer brandsManage budgets, bidding, pacing, and daily campaign performanceBrief designers and use AI tools for creative testingBuild launch runbooks for paid acquisition within daysTest new channels beyond Meta against profitability standardsRequirements:
Three to six years running paid acquisition for consumer apps or ecommerceHands-on Meta Ads expertise in testing and scalingFluency with attribution, tracking, and cohort economicsCreative judgment for briefing and evaluating advertisementsToronto-based, able to work from King Street West most daysBring paid acquisition ownership, creative judgment, and performance measurement skills to scale Betstamp Ventures consumer brands.
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