Lifecycle Marketing Manager Silvie

Own retention and referral for Silvie in Toronto or Waterloo, using email, SMS, push, and in-app journeys in a hybrid marketing role.As Lifecycle Marketing Manager, you will build Silvie’s lifecycle program from scratch. You will guide adult children and parents from first visit through long-term advocacy. The work spans onboarding, activation, retention, referral, segmentation, testing, and measurement. You will collaborate with growth, content, product, and customer support.Key Responsibilities:
Build onboarding journeys that deliver first value within week oneCreate weekly digests and in-app habit-building momentsDevelop referral, retention, and win-back programsSegment buyers, parents, and family channels appropriatelyTest journeys, timing, copy, and lifecycle performanceRequirements:
Three to six years building consumer lifecycle or CRM programsHands-on experience with Klaviyo, Braze, Customer.Io, or HubSpotStrong copywriting skills with concise, readable messagingComfort using cohorts, funnels, tests, and dashboardsCare for older adults and their familiesBuild Silvie’s retention and referral engine through thoughtful journeys, clear measurement, and messaging families trust.
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