Sr. Manager, Marketing Planning

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$115,600 - $163,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Senior Group Manager, Marketing Planning - Credit Cards Loyalty plays a critical leadership role in delivering the TD Loyalty North Star vision and shaping the end-to-end marketing strategy for the TD Rewards program.

This role is accountable for driving awareness, engagement, and value realization across the loyalty ecosystem through data-driven, customer-centric marketing strategies.

Key focus areas include:

• Increasing awareness: Build broad customer understanding of TD Rewards program benefits, including partnerships, experiential offerings, and flexible redemption options.
• Driving engagement: Deepen customer participation by helping cardholders maximize the value they derive from the loyalty ecosystem.
• Activating data-driven moments: Leverage insights and analytics to deliver targeted, timely strategies that reinforce program benefits at key customer moments and drive redemption behaviour.
• Simplifying the experience: Streamline and elevate the loyalty journey by reducing friction and making it easier for customers to understand, access, and optimize their rewards.

KEY ACCOUNTABILITIES

CUSTOMER

• Customer Insight & Trends; Coach team to understand & synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information for your business, anticipating customer opportunities, generating & applying customer insights.
• Build and Protect the Brand; Identify the brand's strengths and weaknesses, recognize the drivers and indicators of brand health and recommend corrective actions. Apply the Brand House to all aspects of marketing and be the key resource for the business on the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.
• Influence Business Strategy; Provide thought leadership, strategic advice to executives within the business, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities. Influence and have an impact on price, product, distribution and promotions. Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies.
• Business Marketing Plan Owner; Set the tone and ensure the integrity of the approved Annual Marketing Plan is being delivered in a transparent way. Constantly evaluate and recommend change to improve business impact via marketing investment.
• Integrated Marketing Campaigns; Leadership and approval of campaigns and oversight of marketing execution for all projects within assigned limits and parameters to ensure on strategy execution, appropriate governance and stakeholder approvals are delivered. Coach and lead the team through the development of budget allocations, media strategy and creative executions. Leverage and build relationships with internal/external lead creative and media agencies.

SHAREHOLDER

• Work closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverage TD's operating model to maximize efficiency, effectiveness and scale
• Plan and execute on strategic activities, review and communicate results, and adjust tactics accordingly
• Execute on the annual business plan to deliver results aligned with business strategies
• Manage overall budget, revenue and expenditures, meet business objectives while increasing efficiency and effectiveness
• Proactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implement
• Can improve or create new processes for the organization, with a medium to longer term impact
• Monitor and communicate the effectiveness of strategies, programs, and practices related to own area of expertise
• Protect the interests of the organization - identify and manage risks, and escalate non-standard, high risk transactions / activities as necessary
• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensure employees are knowledgeable; and assume responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct

EMPLOYEE / TEAM

• Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
• Develops annual and/or long-term plans for own area and influences plans well beyond area managed
• Develop a team of marketers in all aspects of the marketing competencies and act as resource and mentor to others
• Responsible for management of the overall team providing both leadership and guidance
• Set targets and objectives for the team, and deliver results
• Grow team expertise to align with business/enterprise demand and direction; assess team skills and capabilities and continually look for ways to provide and enhance the value delivered
• Lead a high performing team; provide on-going feedback and performance reviews, coach and develop employees and ensure performance management activities are undertaken and provide regular input into employee assessments and development plans
• Lead the process of setting performance objectives for the team; track, monitor and effectively address and/or reward performance in a timely manner
• Manage employees in compliance with all human resources policies, procedures and guidelines of conduct
• Share knowledge, information, skills, and subject matter expertise among the team and ensure the timely communication of issues and encourage good working relationships with other functions and teams
• Support an environment where team freely escalates business challenges; facilitate change through positive reinforcement of milestones and successes
• Recruit for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
• Establish and foster a cohesive team; promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectives
• Act as a brand ambassador for your business area/function and the bank, both internally and/or externally

BREADTH & DEPTH

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversee and lead a large and/or highly complex and diverse portfolio for an area of significant complexity, scope or risk, while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results
• Leadership and approval of campaigns and oversight of marketing execution for all projects within portfolio, leadership role in all BU campaigns to ensure on strategy execution, appropriate governance and stakeholder approvals are delivered
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas
• Facilitate key strategic discussions and provide thought leadership to executive audience (output may include strategic roadmap and/or deliverables/ frameworks/ short to long term goals etc.)
• Set operational team direction and collaborate with others to execute on common goals
• Focus on longer-range planning for functional area (e.g. 12 months or greater)
• Generally, reports an executive role

EXPERIENCE & EDUCATION

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet