Services and Solutions Commercial Lead

For more than a century, Electrozad has been Ontario’s trusted electrical distributor—delivering reliable products, services and solutions for commercial, industrial, and contractor applications.

Sesco (founded 1922) established a strong presence across Central & Eastern Ontario, while  Electrozad (founded 1955) became the leading supplier in Southwestern Ontario. From day one, both shared a commitment to quality, reliability and complete electrical & automation solutions.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Position Summary

The Business Development Manager - Services and Solutions Commercial Lead is responsible for driving profitable growth of the Services and Solutions business - including projects, contracts, and transactional services - for Electrozad. This role owns the strategy, planning, execution, and performance of the Rockwell Automation Lifecycle Services portfolio, and Electrozad value added Services, ensuring alignment with Electrozad’s overall commercial objectives and Rockwell Automation’s growth goals. 

The position requires both strategic leadership and hands-on commercial execution, with a focus on new customer acquisition, expansion of service and solutions offerings at existing accounts, and market-making activities. The role blends sales leadership, business development, and portfolio expertise to deliver exceptional customer outcomes. 

Key Responsibilities:

• Define and execute the Services and Solutions sales strategy for projects, contracts, and transactional offerings.
• Set measurable growth goals, aligned with Rockwell Automation planned growth rates along with Electrozad value added growth and ensure execution against target.
• Develop and own Electrozad’s Lifecycle Services portion of the Rockwell annual Plan, Including Commercial plan (marketing campaigns, events, and new offer introductions, along with Target account plan and target account selection
• Identify market trends, customer needs, and competitive threats to consistently adjust plans and priorities.
• Manage forecasting processes, pipeline health, and opportunity funnel discipline.
• Partner with other domain experts (product, technical, and application teams) to ensure seamless customer engagement. compliance, and Rockwell Automation expertise.
• Coach specialists and sales representatives on positioning and selling the services portfolio.
• Articulate value proposition in the Services and Solutions space commercially and technically.
• Use data, tools, and market intelligence to identify and prioritize high-potential accounts.
• Drive new customer acquisition and growth within existing accounts through cross-selling and upselling.
• Understand customer buying personas, business drivers, and decision-making processes to tailor value propositions.
• Maintain competitive awareness and develop strategies to differentiate Services and Solutions offerings.
• Serve as the voice of the distributor for the Services and Solutions business, providing input to Rockwell Automation on offering gaps, market trends, and customer needs.
• Leverage Rockwell Automations capabilities to develop tailored customer solutions that meet desire outcomes, and additionally create Value added services highlighting the value of Electrozad.
• Support launch and adoption of new Rockwell Automation Service and Solutions offerings in the market
• Conduct and deliver business review readouts with Rockwell Automation, including development of performance improvement strategies as needed.

Requirements:

• 3-5 years of commercial or business development experience, in Automation, Industrial, or technology Services.
• Expertise: Intermediate or higher knowledge of contractual, project, and transactional services portfolio.
• Leadership: Demonstrated ability to lead sales strategy and influence cross-functional teams. People management experience preferred.
• Business Development: Proven ability to identify, develop, and close new business opportunities.
• Analytical Skills: Proven ability to identify, develop, and close new business opportunities.
• Customer Focuss: Strong understanding of customer business drivers, personas, and buying processes.
• Communication & Influence: Ability to coach, inspire, and influence sales teams at all levels.
• Background in automation, controls, or related industrial technology sectors
• Experience working in an authorized distributor setting.
• Familiarity with competitive landscape in the Automation and Industrial Services Markets.
• Experience using CRM, CPQ, or equivalent sales tools.
• Understanding of service and solution delivery processes and SLA’s
• Basic understanding of Distributor’s and Rockwell Automation’s T&C’s including contract terms that typically are negotiated and risk awareness.
• Ability to travel within assigned territory (40%)
• Ability to travel to the USA for training and conferences.

Benefits & Perks:

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching. 

• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

More information on Electrozad:

• Website:

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit:

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit:

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:

We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.