Head Of B2b Marketing And Brand

Lead B2B marketing and brand strategy at Pack-Smart, connecting technical automation expertise with qualified demand, revenue, and market credibility.As Head of Marketing and Brand, you will strengthen the Pack-Smart and Delta-X Global team. You will set direction, improve execution standards, and build accountability. The work spans engineered automation, digital printing, connected packaging systems, and real-time tracking.Key Responsibilities:
Assess team capabilities, workflows, responsibilities, and external supportDefine customer segments, problems, alternatives, and supporting evidenceTranslate engineering advances into demonstrations, stories, and sales toolsBuild demand programs with Sales and establish qualification criteriaTrack pipeline progression, revenue, spending, and opportunity qualityRequirements:
Technical curiosity and commercial judgmentExperience improving marketing team performance through leadershipAbility to clarify complex technical offerings for customersPractical knowledge of HubSpot, CRM, content, and social mediaRelevant experience in industrial automation, manufacturing, or complex B2BBring meticulous judgment and technical curiosity to build credible marketing, stronger demand, and measurable commercial execution at Pack-Smart.
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