Growth Platform, Marketing Engineer Toronto, On

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.
We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
Role OverviewFaire’s marketing org runs largely on systems marketing does not currently build. Audiences and attributes, campaign automation, landing pages, attribution, translation, paid feeds, monitoring and alerting: today most of it gets assembled request by request, or waits on a partner engineering pod carrying its own roadmap. The Marketing Engineer builds those systems inside marketing, on Faire’s production stack, and enables marketers to then run solo.
This is an engineering role sitting inside marketing. You will write production code across Faire’s codebase, own services end to end, take part in on-call, and put agents into marketing workflows with the evals and monitoring that make them trustworthy at scale. You will be measured on whether the marketing org gained a capability it did not have before.
The surface you own can span various disciplines: Paid media tooling and feed automation, the landing page framework, lifecycle and campaign systems, the marketing data layer, internal platform tooling, and the consumption layer for Faire’s recommendation and propensity models inside marketing surfaces are all in scope. You will help define how we work with our broader EPDD partner teams.
What you'll build firstBefore you join, these problems will probably have moved, you should be comfortable with that. Below are two current problems we’re looking at solving short term:
Marketing-led landing pages.
Our current marketing led landing pages workflow is slower than it should be for the blog, newsroom and content teams, and for landing page tests in lifecycle and paid we’re often spending more time talking/prioritizing experiments than building experiences for them. You will own this surface end to end, and you will own the recommendation on where it goes next: you might decide between vendor vs. in-house solution, or build a self-serve, agentic landing page service. The outcome is simple, better, faster landing pages, more self serve, and happy partner teams.
Self-serve audiences and attributes.
Our partner teams currently go through us for Audience syncing with paid platforms and marketing led lifecycle. We think this should be a self service capability available to our marketers: whether that's a vendor or in-house, how the data contract gets enforced in code, and what the self-serve layer looks like are all open questions this person will answer to ensure we reach the right person at the right time with the right message.
Other projects on our radar: a learning loop for generative assets in ad campaigns, improving infra behind core intelligence feeds powering our paid campaigns, real-time recommendation management across lifecycle and paid, and more.
How we work
Own services end to end. Design, build, review, deploy, monitor.
Ship in Faire's production codebase, to Faire's engineering standards, with code review by engineers.
Sit with lifecycle, paid, brand and product marketing rather than behind a ticket queue. Find the pattern behind the requests, then decide what to build so they stop arriving.
Put agents into the patterned majority of the queue, with an eval harness, monitoring and a defined failure mode before anything reaches a customer.
Turn ambiguous asks into a scoped, prioritized plan, and communicate tradeoffs and progress to non-technical stakeholders.
QualificationsRequired
4+ years shipping and owning production software, in or adjacent to a marketing, growth or GTM organization.
You'll work in Faire's production codebase. Faire’s stack is Kotlin, Java, JUnit, Hibernate, Guice and Jersey, React and Next.Js, JSON and Protocol Buffers, MySQL and CockroachDB, on AWS.
SQL and enough comfort in the warehouse to instrument what matters and decide what to build next from the data.
Depth in at least one marketing platform: a CDP or ESP (Braze, Iterable, Segment, Hightouch), an attribution or analytics platform, a CMS, or an ad platform API.
Daily use of AI coding agents, plus experience putting LLMs into production systems with evals, monitoring and a defined failure mode.
A track record of owning a system end to end, including the on-call, and shipping it to non-technical users who then operated it without you.
Preferred
Marketplace or two-sided e-commerce experience.
Having replaced a martech vendor with an in-house build, and being able to say what it cost.
Braze, Hightouch, Google Ads, Meta.
Salary Range
Toronto: the pay range for this role is $140,000 to $192,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Faire uses Artificial Intelligence (AI) to screen and select applicants for this position.
This job posting is for an existing vacancy.
Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Why you’ll love working at Faire
Move fast:
You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
Equipped to scale:
We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
Best in class:
Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
Real rewards.
Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
Belonging:
We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto,
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