B2b Demand Generation Marketing Manager
EERS
Drive B2B demand generation for EERS 2LIVE by building qualified pipeline through CRM-led campaigns, webinars, email, and digital channels. Own revenue-focused marketing across MRI markets.This senior marketing leader owns the funnel from lead generation through pipeline conversion. You will partner directly with the Director of Commercialization, translating technical and clinical concepts into messages for hospitals, clinicians, partners, and investors. The role prioritizes pipeline and revenue over personally producing creative assets.Key Responsibilities:
Build and optimize email, digital, webinar, and outbound campaignsTrack MQLs and SQLs through CRM systems end-to-endReport weekly on pipeline coverage, conversions, and funnel healthPartner with commercialization, engineering, and clinical teamsDirect agencies and freelancers producing creative, video, and web assetsRequirements:
Five-plus years of B2B marketing experienceDirect ownership of demand generation and sales pipeline functionsHands-on HubSpot or Salesforce and marketing automation experienceExperience partnering with sales leadership on revenue targetsDegree in marketing, business, communications, or related fieldApply your pipeline ownership, CRM expertise, and commercial marketing leadership to EERS 2LIVE’s MRI technology markets.
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Build and optimize email, digital, webinar, and outbound campaignsTrack MQLs and SQLs through CRM systems end-to-endReport weekly on pipeline coverage, conversions, and funnel healthPartner with commercialization, engineering, and clinical teamsDirect agencies and freelancers producing creative, video, and web assetsRequirements:
Five-plus years of B2B marketing experienceDirect ownership of demand generation and sales pipeline functionsHands-on HubSpot or Salesforce and marketing automation experienceExperience partnering with sales leadership on revenue targetsDegree in marketing, business, communications, or related fieldApply your pipeline ownership, CRM expertise, and commercial marketing leadership to EERS 2LIVE’s MRI technology markets.
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