Bmw Mini Service Loyalty Program Manager

Shape BMW and MINI service loyalty programs in Richmond Hill using customer segmentation, communication strategy, and retailer-focused growth planning.This Senior Service Retention Specialist role develops opportunities that bring inactive service customers back for repairs and maintenance. You will lead Service Inclusive and Value Service Packages initiatives while aligning programs with retailer capacity and profit maximization. Collaboration spans Customer Support, Marketing, CRM, Sales, Pre-Owned, IT, Regions, and Retailers.Key Responsibilities:
Create service process opportunities at the Retailer levelImprove Service Inclusive package purchases at vehicle purchaseRefine Value Service Packages communications and measurementsTrain RADS teams to identify service opportunitiesManage Service Inclusive contract uploads through SPOARequirements:
Five years minimum relevant experience, automotive preferredProject leadership from concept through executionExceptional interpersonal, presentation, and facilitation skillsAbility to influence cross-functional teams without formal authorityKnowledge of automotive repair and aftermarket productsBring program leadership, retailer collaboration, and customer loyalty expertise to BMW Group Canada’s service retention strategy.
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