Direct To Consumer Manager At Acushnet
Korn Ferry Group
Lead Acushnet Company's DTC sales strategy for Titleist and FootJoy. Elevate brand image and customer experiences while driving profitability through strategic digital initiatives.
Acushnet Company is seeking a DTC Manager to oversee direct-to-consumer sales for Titleist and FootJoy in Canada. This role focuses on developing comprehensive DTC plans, enhancing digital marketing performance, and improving conversion rates. The ideal candidate combines strategic thinking with hands-on operation to meet growth objectives over 3-5 years.
Key Responsibilities: - Develop and execute annual DTC sales plans - Manage P&Ls for Titleist and FootJoy e-commerce - Drive traffic and consumer engagement through digital marketing - Collaborate on product objectives and budget planning - Analyze e-commerce performance and report to stakeholders
Requirements: - Bachelor’s degree and 7+ years eCommerce experience - Golf or sporting goods marketing experience preferred - Familiarity with Emarsys, Salesforce, and Commerce Cloud - Strong skills in customer acquisition and retention marketing - Dedication to the Acushnet brands and golf
Be at the forefront of DTC sales and digital marketing strategies for Titleist and FootJoy at Acushnet Company.#J-18808-Ljbffr
Acushnet Company is seeking a DTC Manager to oversee direct-to-consumer sales for Titleist and FootJoy in Canada. This role focuses on developing comprehensive DTC plans, enhancing digital marketing performance, and improving conversion rates. The ideal candidate combines strategic thinking with hands-on operation to meet growth objectives over 3-5 years.
Key Responsibilities: - Develop and execute annual DTC sales plans - Manage P&Ls for Titleist and FootJoy e-commerce - Drive traffic and consumer engagement through digital marketing - Collaborate on product objectives and budget planning - Analyze e-commerce performance and report to stakeholders
Requirements: - Bachelor’s degree and 7+ years eCommerce experience - Golf or sporting goods marketing experience preferred - Familiarity with Emarsys, Salesforce, and Commerce Cloud - Strong skills in customer acquisition and retention marketing - Dedication to the Acushnet brands and golf
Be at the forefront of DTC sales and digital marketing strategies for Titleist and FootJoy at Acushnet Company.#J-18808-Ljbffr
Vacancy posted 3 hours ago
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