Senior Crm Campaign Manager (Braze)

Company descriptionWe are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.
We're subject matter experts in three key areas:
Strategy & Insights
Strategic visioning and planning
Positioning, branding and messaging strategy
Acquisition, retention and loyalty strategy
Copy testing, benchmarking and brand tracking
Customer journeys and experience mapping
Creativity & Content
Insight-based creative briefs
Full, multi-channel campaign development
Integrated content development
CRM and targeted communications
Social media and community activation and management
Data Intelligence
Customer, competitive and market insights
Primary, secondary, quantitative, qualitative and ethnographic research
Database segmentation and cluster analysis
Digital technology and marketing strategy
Online customer experience / mapping and information architecture
OverviewPublicis is looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects using Braze. You must have a strong understanding and ability to troubleshoot HTML, can parse through HTML and CSS quickly to identify and articulate potential issues, and have considerable recent experience managing email, push campaigns, and in-app messages (IAMs) using Braze. Strong knowledge of Liquid is essential for this role. The right candidate will have a bias to action, passion for tinkering, learning and problem solving, and a commitment to following processes and best practices.
Responsibilities
Execute on project requests from various teams, troubleshoot issues as they arise and engage related teams to resolve them.
Build campaigns and conceptualizing how to achieve a desired result using Braze (including IAMs and connected content calls) and Liquid.
Under the close guidance and oversight of your functional manager and PM, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.
As a skilled resource, you must demonstrate a solid understanding of project management tools and best-practice methodology, have a deep understanding of user experience, email development and the ability to deliver solutions that are both robust and flexible.
The successful candidate will possess superior problem-solving skills and a passion for email marketing/CRM.
Qualifications
3-5 years digital, CRM operations, campaign management or related experience in an interactive, integrated agency or similar environment
Deep foundations in Braze is required for this role
Strong working knowledge of HTML and web design/functionality
Strong knowledge of email development methodologies and best practices
Understanding of mobile responsive email design and development
Unwavering attention to detail and commitment to follow process
Excellent communication skills (oral and written)
Ability to communicate difficult/sensitive information tactfully
Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project
Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.G. JIRA, Smartsheets, etc.
Ability to learn and use new platforms and software quickly
Ability to trouble shoot and solve problems independently
Basic knowledge of Photoshop, Illustrator and Graphic design practices
A desire to work in a fast-paced, challenging, and rewarding environment
Additional informationSalaryTransparency matters to us. The salary range for this position is CAD $80,000 - CAD $120,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
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