Marketing Manager, Global Retirement

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey.

As a Marketing Manager, you'll develop and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns, and other marketing-related activities. Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives that support the North American retirement business.

Position Responsibilities:

Marketing Strategy

• Lead, manage, and implement integrated B2C marketing strategies that advance better retirement outcomes through a digital-first, multi-channel approach that strengthens brand relevance, deepens member engagement, and supports business growth.
• Drive awareness, consideration, and acquisition by activating strategic digital channels—including email, mobile, websites, and social platforms to deliver timely, personalized experiences.
• Manage the planning and execution of integrated marketing initiatives, bringing together partners across creative, compliance, editorial, digital, translation, product, and communications to deliver cohesive, high-impact programs aligned with business priorities.
• Analyze customer insights and feedback to uncover key pain points, identify root causes, and recommend marketing and communication solutions that reduce friction across the customer journey.
• Partner across cross-functional teams to bring new digital capabilities to market, ensuring launches enhance the end-to-end member experience and align with broader business and customer experience objectives.
• Develop go-to-market strategies and tactics that equip sales teams with clear, compelling messaging on product features, value propositions, and campaign priorities, supporting client retention and new business opportunities.

Operational Efficiency

• Advance marketing modernization and transformation efforts by championing processes and initiatives that unlock efficiencies across the organization with a digital-first mindset.
• Seek and implement innovative and automated processes to enable marketing to focus on high-value functions while identifying and showcasing automation savings to the organization.
• Oversee the creation and distribution of engaging content and marketing materials.
• Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.

Digital Activation and Governance

• Create, manage and maintain marketing content for collateral, internal platforms (i.e. SharePoint, Seismic, Workfront) and external digital channels (i.e. websites and social media).
• Lead the formulation of timely performance reports with relevant analysis based on data from various sources, including digital marketing campaigns and provide regular updates to leadership.
• Leverage industry-leading best practices, AI, marketing technology (MarTech), marketing automation, and workflow management tools to create campaigns and track outcomes.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
• Minimum 7 years of marketing or business experience.
• Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.
• Proven track record of successful marketing campaign management and execution.
• Strong leadership and team management skills.
• Excellent verbal and written communication skills.
• Demonstrated negotiating skills and self-motivated/ambitious.
• Detail-oriented with a critical eye for quality.
• Results-oriented and execution-focused within a fast-paced environment.
• Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done.
• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities, as well as larger-scale changes in an ever-shifting industry landscape.

Preferred Qualifications:

• Knowledge of the financial services industry and group retirement market is a plus.
• Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive/optimize compelling marketing campaigns.
• Comfortable in both challenging technical and interpersonal environments.
• Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, and the Microsoft suite is an asset.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to work with teams from various provinces outside Québec and from countries outside Canada.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

Referenced Salary Location

Montreal, Quebec

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$88,800.00 CAD - $138,800.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact View email address on ca.talent.com for the salary range for your location.

Benefits

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact View email address on ca.talent.com for more information about U.S.-specific paid time off provisions.

Equal Employment Opportunity Statement

Manulife/ジョン・ハンコックは機会均等を是とする雇用主です。マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、View email address on ca.talent.com。