Associate Manager, Product Marketing - Global

Associate Manager, Product Marketing - Global

• Associate Manager, Product Marketing - Global

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

As the Global Product Marketing Associate Manager at DECIEM, you will play an integral role in supporting the global team across all aspects of Product Marketing for The Ordinary. This highly varied role will support the development and execution of new product innovation, collaborating cross-functionally to bring products to market with unique, engaging propositions, and helping with the ongoing management of our extensive portfolio.

You will have the opportunity to own and manage key Product Marketing workstreams, resources and processes, while also cultivating close relationships with a wide range of functional partners, including R&D, Finance, Creative, Legal, Brand and Partnerships, to ensure timely.

STRONG FIT:

• 3+ years of experience in Product Marketing Management or a comparable role , ideally within a global beauty or CPG brand, with demonstrated experience developing product briefs and defining compelling messaging strategies.
• Experience collaborating with Legal and Regulatory teams is considered an asset.

PAY RANGE

The anticipated base salary for this position is $65,000 to $72,000 CAD.

Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU’D BE DOING IN THIS ROLE

• Lead New Product Development (NPD) Execution: Lead the end-to-end Product Marketing workstream for new product development, ensuring projects progress effectively across key cross-functional teams and launch milestones.
• Product Claims, Messaging & Positioning: Lead the creation of key Product Marketing documents and presentations throughout the launch process, including market deep dives, concept briefs, product claims presentations and product copy documents. Develop product positioning, packaging copy, clinical efficacy claims and other product copy, securing appropriate approvals from Regulatory and Legal teams.
• Brief Creation, Approval & Presentation: Own product briefs and lead their presentation and approval with Senior Leadership, Global Brand, Regional, Creative and Packaging Design teams, ensuring alignment throughout each project.
• Pricing, Costing & Packaging: Partner with Supply Chain and Finance teams to establish target costs and final product pricing in line with portfolio and competitor benchmarks. Provide recommendations and feedback to Packaging and Scientific teams throughout the packaging development and approval process.
• Global Brand Campaign & Product Sample Support: Support Global Brand campaign development as the Product Marketing lead, providing guidance on product positioning, claims and competitors where relevant. Own the management, distribution and tracking of NPD product samples, collaborating with Demand Planning, Production and Customer Experience to ensure timely availability for cross-functional teams.
• Product Data Management: Own the collection, organization and communication of product data, ensuring relevant files and information are accurate and up to date, while acting as the key point of contact for product data-related enquiries.
• Competitive Assessment & Opportunity Identification: Proactively monitor market and competitive intelligence to uncover high-potential opportunities and develop differentiated product propositions. Identify whitespace across product architecture, category trends and sub-category evolution by synthesizing consumer insights, social listening, CRM data and sales performance.
• Product Portfolio Optimization & Icons: Act as the champion for The Ordinary’s “Icons” initiative to enhance the visibility and performance of hero products, identifying opportunities to reignite consumer interest in established products in collaboration with Brand through claims, B&As, educational content and storytelling. Develop the strategy and execution of existing product developments, leading cross-functional efforts to reformulate, optimize claims and enhance the current portfolio while upholding The Ordinary’s scientific standards.
• Strategic Portfolio Analysis & Decision-Making: Lead ad-hoc business analysis and develop recommendations for strategic product portfolio decisions that will shape the future of the brand. Analyze and report on product performance metrics, including sales data, customer feedback and market share, to inform future product development and marketing decisions.
• Transversal Portfolio Management & Product Marketing Support: Support the approval and communication of new product claims and messaging for legacy products across The Ordinary portfolio. Create and maintain key Product Marketing reference documents, including pricing spreadsheets, claims documents and process templates, while supporting day-to-day and ad-hoc Product Marketing activities as needed.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 3+ years of experience in a product marketing management or equivalent role, ideally with a global brand in beauty or CPG, with experience developing product briefs and messaging strategies. Experience working with legal and regulatory teams is an asset.
• Strong ability to manage, initiate, and monitor simultaneous projects, including timeline tracking, solid organization, time management skills, and a successful track record in delivering results, meeting goals, and responding quickly to changing priorities in a fast-paced environment.
• Detail-oriented individual who thrives on solving problems, and demonstrating business acumen, a future-thinking mindset, an unyielding curiosity, and an in-depth understanding of the beauty industry with knowledge of trends in other industries like fashion, health and wellness.
• Excellent written/verbal communication skills and relationship development/management abilities across diverse departments and differing levels of seniority, while being a confident public speaker and presenter of ideas in both casual and formal settings.
• A deep connection to DECIEM’s values of Kindness and Doing Good.

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• A dog-friendly office (and lots of cute dogs to play with).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

• Play in the grey.
• Be the rabbit.

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DEI and our future. You can learn more about our DEI commitment in our open letter, " Belonging is the Destination, Change is the Journey ".

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.