Manager, Performance Marketing & Client Services

Manager, Performance Marketing & Client Services

Base pay range: CA$80,000.00/yr – CA$85,000.00/yr.

You will lead a team of Digital Marketing Specialists (paid media) and Account Managers (client services), ensuring excellence in performance, delivery, and client experience. This seasoned manager will oversee the execution, operations, and performance of a large portfolio of franchisee accounts, while developing people and processes.

The role is Hybrid/Remote. The incumbent should be able to work from the Vaughan office as needed—for example, up to twice a month for operations meetings.

Key Responsibilities

• Lead, coach, and develop a team of Digital Marketing Specialists (Meta + Google) and Account Managers.
• Conduct weekly 1:1s, performance reviews, QA checks, and skill development plans.
• Provide day‑to‑day support on escalations, decision‑making, prioritization, and workload distribution.
• Foster a culture of accountability, collaboration, and continuous improvement.

Client Services & Relationship Management

• Oversee the delivery of high‑quality service across all assigned franchise groups.
• Ensure proactive communication, reporting accuracy, and strong performance storytelling.
• Manage high‑level escalations and key client situations.
• Support onboarding, new launches, and expansion initiatives for your line of business.
• Collaborate with strategists, designers, developers, and leadership to keep projects and relationships healthy.
• Proactively identify risks and remove blockers with internal stakeholders.
• Maintain accurate notes, deliverables, timelines, and billing across accounts.

Performance Marketing Oversight

• Guide media strategy across Meta, Google/PMAX, and Programmatic Channels.
• Review performance dashboards and ensure optimization recommendations are applied.
• Oversee creative testing, quarterly strategy updates, and ongoing experimentation.
• Ensure campaigns align with KPIs, budget pacing, and franchise system goals.

Operations & Process Management

• Ensure team adherence to Asana, SOPs, QA workflows, and agency best practices.
• Improve operational efficiency across reporting, builds, onboarding, and communication.
• Partner with senior leadership to enhance agency‑wide systems and processes.
• Lead capacity planning, resource allocation, and workload balancing.
• Ability to multitask, prioritize, and perform well under pressure.
• Bring a growth mindset, self‑awareness, and strong accountability.

Key Qualifications

• 5+ years experience managing performance marketing teams in a digital agency (required).
• Strong understanding of Meta Ads, Google Ads/PMAX, Programmatic, and multi‑location paid media strategy.
• Proven track record of leading teams who manage 50–150 paid ads accounts.
• Excellent communication, leadership, and client‑facing skills.
• Ability to problem‑solve quickly, manage multiple priorities, and make data‑driven decisions. Advanced analytical skills and a highly process‑driven mindset are essential.
• Experience with franchise or multi‑unit brands is a strong asset.
• Excellent attention to detail and understanding of budget constraints and project management.
• Strong organizational ability to manage multiple clients and projects.
• Ability to interpret campaign analytics and make data‑driven decisions.