Senior Digital News Producer Analytics

Shape CBC News publishing strategy through audience analytics, sharp editorial judgment, and effective video storytelling at CBC Prairies on site.As Senior Producer, Audience Growth, you will advise newsroom leaders and collaborate with reporters, producers, and the wider Audience Growth team. Your focus includes interpreting data, improving display content, and establishing platform practices that support measurable engagement objectives. You will work from CBC locations in Calgary, Edmonton, Saskatoon, Regina, or Winnipeg.Key Responsibilities:
Communicate audience insights across platforms to daily news teamsEstablish publishing practices supporting measurable audience growthIdentify newsroom training needs and coach staffMonitor digital media trends and adapt workflowsUse 9CMS, DTV, Media Central, Dalet, and AdobeRequirements:
Experience interpreting audience analytics strategicallyExperience assigning, motivating, and developing staffExperience with copy editing, fact checking, and productionKnowledge of social and video sharing audience behavioursAbility to work flexible hours and tight deadlinesApply analytics, coaching, editorial judgment, and production expertise to strengthen CBC News audience strategies across platforms.
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