Digital Marketing Coordinator

The Wood Automotive Group, one of Alberta's largest automobile retailers for over 40 years, is offering an exciting opportunity for a Digital Marketing Coordinator to join our Okotoks Volkswagen!

The Wood team believes that its people are its greatest asset. We provide our employees with competitive salaries and careers that grow with them. As a group with 8 dealerships, a collision repair centre and an online pre-owned sales lot, we believe our success and growth is built on the drive and dedication of our people. If you’ve got what it takes to be a natural leader, trainer and coach with a proven track record in the automotive industry than this is your opportunity to join us.

About the role:

We’re looking for a motivated Digital Marketing Coordinator to join our team! Gaining hands-on experience in developing and executing digital marketing campaigns across various platforms such as social media, email, and PPC. Your creativity and attention to detail will help create engaging content that resonates with our audience. You’ll also have the opportunity to analyze campaign metrics and provide valuable insights to improve our strategies. To be successful in this role, you’ll need to be organized, proactive, and familiar with digital marketing tools like Adobe Creative Suite, Google Analytics, WordPress, and social media platforms.

Responsibilities:

• Work closely with the General Manager to support day-to-day marketing activities, projects, and initiatives.
• Collaborate with the Digital Marketing Specialists to support marketing campaigns, initiatives, and provide vacation coverage as required.
• Manage and maintain dealership websites and social media accounts, including content creation, scheduling, engagement monitoring, and website updates.
• Work closely with the Internet Sales Manager to develop and execute creative content and marketing campaigns, including pay-per-click (PPC), search engine optimization (SEO), and social media advertising.
• Conduct keyword research using tools such as Google and SEMrush to optimize website content, improve search engine rankings, and create weekly blog posts.
• Monitor and analyze digital marketing performance using tools such as Google Analytics, tracking key performance indicators (KPIs), including website traffic, ad clicks, engagement, and conversion rates.
• Prepare monthly marketing performance reports, providing insights and recommendations to improve campaign effectiveness.
• Assist in planning, coordinating, and executing dealership marketing events, promotions, and advertising initiatives.
• Collaborate with the Inventory Merchandiser to ensure vehicle inventory is accurately displayed across dealership websites and third-party platforms, including AutoTrader, CarGurus, and Kijiji.
• Assist in developing and executing email marketing campaigns through the CRM system, including preparing targeted customer call lists for the Sales, Service, and Internet Sales Managers.
• Work closely with the Sales, Service, and Parts departments to ensure consistent brand messaging and alignment across marketing initiatives.
• Participate in regular Digital Marketing department meetings and conference calls, as required.
• Stay informed of emerging digital marketing trends, tools, and best practices, conducting market research to identify new opportunities.
• Prepare a monthly summary of marketing activities and accomplishments for inclusion in the Marketing Minute report, distributed to General Managers and the Wood Automotive Group executive team.

Qualifications:

• Post-secondary degree/diploma in marketing, communications or a related field.
• 2+ years of experience in digital marketing, preferable in the automotive industry.
• Strong understanding of social media platforms, email marketing, website maintenance (preferably with WordPress), and PPC advertising.
• Highly proficient in the Adobe Creative Suite.
• Experience in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Digital video and editing skills would be considered an asset.

Requirements:

• Clean driver's abstract
• Valid AB class 5 driver's license

• Employer-matched Pension Plan – helping you invest in your future.
• Corporate membership rates at YMCA and GoodLife Fitness.
• Team social events, employee appreciation initiatives, and exclusive company perks.
• Opportunities for career growth and professional development within one of Alberta’s leading automotive groups.

Our Unique Culture

Are you looking to build a rewarding career while making a positive impact in your community? At Wood Automotive Group, our people are at the heart of everything we do. For over 40 years, we have been committed to delivering exceptional customer experiences, quality vehicles, and outstanding service throughout Alberta.

Beyond our business, we are passionate about supporting the communities where we live and work. We proudly partner with and support organizations including the SAIT Automotive Business Administration Program, KidSport, the PREP Program, The Salvation Army, the SSUBI ("Hope") Foundation, and the Rogers Charity Classic, among many others. Our commitment to community involvement reflects our belief that success is measured not only by what we achieve as a company, but also by the difference we make in the lives of others.

At Wood Automotive Group, you'll join a team that values integrity, collaboration, continuous learning, and giving back.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.