Senior Living PPC Manager

Own paid media strategy for senior living clients while managing Google Ads, Meta, LinkedIn, and Microsoft Ads remotely. Blacksmith Agency offers remote work across Canada, South Africa, or the USA.

As PPC Manager, Senior Living, you manage paid media for senior living operators and home care agencies with multiple communities. You serve as the strategic voice for targeting, budgets, roadmaps, and client explanations. SEO remains separate, keeping this role focused exclusively on paid media.

Key Responsibilities:

• Manage paid media across four advertising platforms
• Allocate budgets, bids, targeting, and creative tests
• Manage conversion tracking and attribution through GA4
• Build quarterly and 90 day client roadmaps
• Grow accounts through retention and upselling

Requirements:

• Three plus years hands-on with Google Ads and Meta
• Campaign building, management, and optimization experience
• Results involving ROAS, CPA, or pipeline metrics
• Agency experience managing several clients concurrently
• Clear spoken English for live US client calls

Bring senior living paid media expertise, trusted attribution, and decisive campaign management to Blacksmith Agency’s client accounts.