Associate Director Ppc Marketing

Lead global PPC marketing at Agoda with advanced SQL and data analysis, shaping strategy across the online travel industry and global teams.As a senior leader, you will craft and execute Agoda’s global marketing strategy using price display, machine learning algorithms, and other tactics. You will coordinate with senior management, marketing, and product teams while managing pricing campaign managers and analysts. The work combines programmatic volume and margin optimization with strategic responses to customers, hotels, competitors, and regulators.Key Responsibilities:
Develop PPC strategy aligned with business goals and market trendsMonitor ROI, spend, efficiency, and channel performanceCommunicate insights and recommendations to senior leadershipManage Google, Bing, agency partners, contracts, and termsMentor teams and encourage testing of bidding strategiesRequirements:
Strong analytical skills and passion for data-driven decisionsAdvanced proficiency in SQLPeople management experience, including hiring and coachingBudget management experience against financial targetsCross-cultural collaboration and proactive ownership mindsetBring global marketing leadership, PPC expertise, advanced SQL, and analytical judgment to Agoda’s travel growth strategy.
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