Platform Growth Marketing Lead

Lead platform growth marketing at Affirm through integrated campaigns, partner channels, and performance measurement in a remote-first environment. Build merchant acquisition and activation programs.As Platform Marketing Lead, you will develop programs through platform and ISV channels. Select channel mixes, create campaign assets, and use performance data to improve outcomes. Translate merchant insights and business goals into acquisition, launch, activation, pipeline, GMV, and revenue programs.Key Responsibilities:
Own channel strategy and execution for platform marketing programsDevelop integrated campaigns across relevant marketing channelsBuild briefs, content, toolkits, presentations, and performance recapsDefine objectives, funnel stages, KPIs, attribution, and reportingTurn successful campaigns into reusable playbooks and templatesRequirements:
6+ years in integrated, channel, growth, lifecycle, demand generation, or product marketingExperience managing multiple channels against business objectivesTrack record measuring acquisition, activation, pipeline, or revenueStrong analytical judgment with incomplete attribution or performance dataStrong project management and cross-functional communication skillsBring channel strategy, campaign execution, analytical judgment, and partner collaboration to Affirm’s platform growth marketing programs.
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