Digital & Email Retention Specialist

tentree is a lifestyle apparel company based out of Vancouver, Canada that plants ten trees for every item purchased. Our apparel is one of the most sustainable available today and we’re ranked as one of the top apparel brands as recognized by B Corp and Textile Exchange. Since our start in 2012, we have planted over 105 million trees around the world, and we’ve set our sights on planting 1 billion by 2030. By combining social and environmental consciousness with apparel, we empower our customers to have a direct impact on saving the planet through intentional purchasing.

Who are we looking for?

We’re seeking a Digital & Email Retention Specialist to manage our retention and digital channels—including email, SMS, push, ecommerce content, loyalty, Impact Wallet, and performance/affiliate marketing. This role is highly focused on email and SMS marketing, with the primary goal of driving revenue and reducing churn.

Responsibilities include content planning and testing, building triggered flows, reporting on KPIs, managing the retention tech stack, overseeing loyalty programs, and coordinating with agencies. The ideal candidate is both analytical and creative, able to translate performance data into actionable strategies. You will work closely with eCommerce, Creative, Marketing, Merchandising, and Customer Service to deliver cohesive, high-impact campaigns.

What will you be doing?

Strategy 

• Support the development of the DTC / ecom strategy and roadmap and be accountable for its execution. 
• Build a best in class customer lifecycle and segmentation strategy to support full price sales. 
  

Retention Channels (Email/SMS/Push)

• Manage and optimize retention channels with a focus on revenue growth and churn reduction to achieve sales targets.
• Own the email/SMS calendar, campaign briefing, execution, segmentation, and QA.
• Build and optimize lifecycle flows, A/B tests, and journey strategies.
• Monitor KPIs, list health, compliance, and tech integrations.
  

Project & Campaign Management

• Lead ESP migration and consolidate communications into a unified platform.
• Build and implement DTC strategic roadmap and customer journey.
• Develop segmentation strategies to acquire, convert, and retain high-value, full-price customers.
• Audit retention programs to identify and improve underperforming areas (deliverability, segmentation, engagement).
  Manage end-to-end campaign development, including copywriting, briefing, creative execution, QA, and scheduling.
• Collaborate cross-functionally to ensure campaign quality and brand alignment.
  

Marketing Analysis & Reporting

• Analyze retention channel performance and produce regular reports.
• Translate data into insights and optimizations for email, SMS, and push strategies.
  

List Management & Growth

• Maintain list health through segmentation, frequency optimization, and preference centers.
• Drive list growth via partnerships, contests, lead generation, and ecommerce/retail opportunities.
  

Loyalty, Referral & Impact Wallet

• Manage loyalty and referral programs to encourage repeat purchases.
• Oversee the Impact Wallet and tree planting subscription, integrating mission-driven messaging into lifecycle campaigns.
  

Ecommerce & Digital Marketing

• Manage on-site content from briefing through build and QA.
• Coordinate with performance and affiliate marketing partners to deliver best-in-class digital execution.

Professional

• 5+ years’ hands-on experience in email, SMS, and push marketing (e.g., Klaviyo, Wunderkind, Attentive, Push Owl, Stamped, Back in Stock).
• DTC ecommerce experience (preferably Shopify).
• Proven track record of achieving KPIs, with strong analytics skills (Google Analytics or similar).
• Deep knowledge of retention, lifetime value, and frequency management.
• Advanced campaign building, list management, and tech stack expertise.
• Experience managing loyalty programs (e.g., Yotpo).
• Strong project management skills (e.g., Asana).
• Ability to thrive in a fast-paced, data-driven environment.
  

Personal

• Analytical and imaginative, able to turn data into actionable strategies.
  Organized, proactive, and detail-oriented.
• Strategic yet hands-on.
• Collaborative and communicative.
• Passionate about sustainability and customer-centric marketing.

• Extended healthcare plan
• Generous paid days off
• Ability to work from home occasionally
• Opportunities for training and development
• Employee discounts
• Bonus program

A typical hiring range for this position is $75,000-$90,000 CAD per year plus an on-target earnings bonus, with the final salary offer based on your qualifications, job-related skills, and relevant experience. In addition, tentree's total rewards offering also includes comprehensive benefits, a certified inspiring workplace, and exclusive perks to reward your exceptional performance and contributions.

tentree is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.