Head Of Marketing And Brand

Build theteam. Own the brand. Create demand. Drive revenue.Pack-Smart ishiring a Head of Marketing and Brand to expand and strengthen our Pack-Smartand Delta-X Global marketing team, sharpen our market position and turntechnical capability into qualified demand and revenue.
This is not acaretaker role. You will assess what exists, retain what works and change whatdoes not. You will set the direction, raise execution standards and hold thedepartment accountable for results.
Pack-Smartdevelops engineered automation, digital printing and connected packagingsystems. You must be credible with engineers, curious with customers andcomfortable on the production floor. Your team must make complex technologyunderstandable and connect it to throughput, quality, reliability,traceability, cost and risk.
Bring technicalcuriosity, commercial judgment, meticulous attention to detail and theconviction to challenge established habits. Your effectiveness will show inwhat your team delivers.
What youwill deliver?1.Build a team that performs - Assess the team’scapabilities, responsibilities, workflow and external support. Set clearoutcomes, quality standards, owners and deadlines. Set the pace. Coach people,remove obstacles and address underperformance directly. Create a culture whereproblems are raised early, commitments are completed and strong work isrecognised.
2.Own the brand and sharpen our position - Definethe customers we serve, the problems we solve, the alternatives they considerand the evidence supporting our value. Test the message with customers andSales. Maintain clear, accurate and consistent positioning across our website,social media, campaigns, presentations, exhibitions and sales materials. Ownthe accuracy and consistency of every market-facing claim.
3.Turn engineering into market credibility - Workdirectly with customers, engineers, programmers and production teams. Find theapplications, technical advances and customer outcomes worth showing. Turn thatknowledge into demonstrations, application stories, photography, video,technical content and sales tools. Explain how a capability works, theconditions under which it operates and what it changes for the customer.Separate demonstrated performance from intended capability. Verify specificationsand claims before publication.
4.Build demand with Sales - Agree with Sales ontarget customers, priority applications, qualification criteria, handoffs andfollow-up ownership. Build programs that create awareness, generate qualifiedopportunities and move active buyers forward. Equip Sales to explain value,answer objections and build a stronger commercial case. Establish CRM workflowsthat support clear ownership, consistent follow-up and visible opportunityprogression.
5.Make performance and spending visible -Establish shared measures with Sales and Finance. Track opportunity quality,conversion, pipeline progression, sourced revenue, influenced revenue andmarketing spending. Combine HubSpot and CRM data with customer feedback andSales observations. Make assumptions and data gaps visible.Use evidence to recommend where Pack-Smartshould increase, redirect or stop spending.
6.Put technology to work - Apply practicalknowledge of HubSpot, CRM processes, digital content management, social mediaand automation. Direct content planning, production, publishing andmeasurement. Use technology to solve defined problems, reduce recurring effortand improve commercial execution. Assess the process and training requirementsalongside the tool. Verify the benefit and establish clear ownership beforeexpanding its use.
What willmake you succeed?Required:
Proven experience developing and executing B2Bmarketing programs that generate qualified sales opportunities.
Experience marketing technology, engineering ormanufacturing products and solutions.
Demonstrated ability to build, lead and expand amarketing team, establish priorities and deliver measurable results.
Ability to gather complex technical information fromengineers and convert it into clear case studies, product content andcustomer-facing communications.
Practical experience with CRM platforms, HTML,Wordpress, digital marketing, SEO and performance measurement.
Ability to engage and align teams across Engineering,Sales, Operations and other departments to deliver company-wide marketingobjectives.
Strong written and verbal communication skills, at aminimum Grade 12 English proficiency level.
Ability to work on-site at Pack-Smart in Concord,Ontario.
PreferredQualifications:
HubSpot administration, marketing automation and leadtracking.
Adobe Creative Cloud, including Photoshop andIllustrator.
Video production, camera operation and editing usingAdobe Premiere Pro, Final Cut Pro( or OpusClip).
Experience marketing industrial automation, machinevision, packaging machinery or related technologies.
Experience building marketing processes and expandinga team in a growing B2B organization.
Your assignmentSelect onePack-Smart technology and show us how you would turn it into qualified commercialopportunities.
The successfulcandidate will demonstrate the ability to understand engineered products,translate technical capabilities into customer value, build marketing processesand generate qualified opportunities that Sales can convert.
Engineer what others can'tIfyouwanttoworkonadvancedautomationsystems,solvemeaningfulengineeringchallenges,andbuildmachinesforsomeoftheworld’sbiggestbrands—wewanttohearfromyou.
Compensation:CAD $100,000–$120,000 per year. Requests above this range will be reviewedduring the selection process. Paid vacation and health and dental benefits areincluded.We are alsoopen to contract.
Pack-Smartdoes not use AI to screen, assess, or select applicants. We respond to everyinterviewed candidate within 45 days.
We welcome andencourage applications from individuals with disabilities. Accommodations areavailable upon request during the hiring process.
Health, Dental,Vision and Wellness Benefits
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