Associate Director, Engagement

Royal Columbian Hospital is one of British Columbia's busiest hospitals and serves as a leading referral centre for patients across Fraser Health and the province. It provides specialized care in cardiac services, trauma, neurosciences, high-risk maternity, neonatal intensive care, and mental health. Royal Columbian is the only hospital in British Columbia that brings all these specialized services together on a single site, caring for some of the province's most critically ill and injured patients.
Today, Royal Columbian Hospital is evolving to meet the growing and changing needs of the communities it serves. The hospital's redevelopment is transforming the campus through a series of major projects designed to expand capacity, enhance access to specialized care, and support the delivery of innovative, patient-centred healthcare. The new Jim Pattison Acute Care Tower marks a significant milestone in this transformation, helping usher in a new era of care for patients and families across the region.
ABOUT THE FOUNDATIONRoyal Columbian Hospital Foundation (RCHF) is an independent charitable organization that raises millions of dollars each year to fund major projects, priority equipment needs, facility enhancements, research, education and innovation at RCH.
POSITION OVERVIEWReporting to the Vice President, Development, the Associate Director, Engagement, leads the development, execution, and enhancement of the following programs:
Direct Response and Monthly Giving
Third Party Events
Sponsorships
Hospital Staff Engagement.
This includes all prospect identification, cultivation, solicitation, and stewardship activities.
They will be responsible for developing and achieving annual performance metrics based on revenue, retention, acquisition, and growth.
They will also oversee a team of between 1-2 direct reports.
Direct Response and Monthly GivingThis position holds primary responsibility for the acquisition, renewal, and retention of new and existing donors under $1,000 to drive sustainable revenue for the organization.
The Associate Director, Engagement, will provide strategic development, oversight and leadership in all areas of direct response fundraising, including, but not limited to, direct response appeals, monthly giving, and tribute and honorary donation programs.
Key Activities
Plans and launches multi-channel direct response fundraising initiatives.
Coordinates data preparation, list segmentation, and CRM tracking (e.G., Raiser's Edge, Blackbaud CRM) to target donor acquisition and upgrades.
Works closely with our Marketing & Communications team to develop appeal and stewardship materials.
Provides a sustainable prospect pipeline for transition of donors under $1,000 to mid-level or leadership gift programs.
Develops a strategy for monthly giving focused on acquisition and retention.
Monitors, evaluates and reports program effectiveness and makes recommendations for continued development and improvement.
Oversees external suppliers, negotiates contracts, sets performance targets, and monitors budgets and timelines.
Third Party EventsThe Associate Director, Engagement,supports external groups, businesses, and individuals organizing independent events to benefit RCHF.
Key Activities
Supports and guides third party hosts throughout the event process, providing marketing materials, event toolkits, and promotional assets.
Ensures third-party hosts follow brand guidelines and regulatory standards.
Represents Royal Columbian Hospital Foundation at third party events. This includes speaking remarks, presentations, and stewardship activities.
Coordinates day-of activation.
SponsorshipsThe Associate Director, Engagement, develops and executes the strategy for acquiring and retaining sponsors, with a focus on cultivating solid relationships that lead to continued support.
Key Activities
Researches and identifies corporate partners, local businesses, and brands through networking and strategic outreach.
Develops tailored sponsorship proposals, packages, and presentations to secure cash donations, grants, or in-kind resources.
Nurtures existing corporate relationships to turn one-time event sponsors into long-term organizational allies.
Ensures sponsors receive agreed-upon promotional visibility, logo placement, or recognition during charity events.
Provides sponsors with detailed stewardship reports.
Tracks metrics and maintains accurate donor records in RENXT.
FAMILY ENGAGEMENTThis position will own and grow our Family Engagement program – gifts from hospital staff under $1,000.
Key Activities
Creates and manages giving programs for family donors, such as monthly gifts and/or payroll giving.
Develops direct response appeals for family donors.
Works with Family Ambassadors to promote Foundation activities and steward family donors.
QUALIFICATIONSCFRE designation and/or university degree with five years minimum experience or an equivalent combination of education and experience in fundraising. Experience in a health care environment is an asset.
PROFESSIONAL/TECHNICAL CAPABILITIESOutstanding written and verbal communication skills.
Exceptional organizational skills and attention to detail.
An understanding of and appreciation for the donor-centered approach to fundraising.
An excellent “customer service” attitude.
Demonstrated successful track record in fundraising.
Proven ability to multi-task in a busy environment, to work well under pressure, and to prioritize tasks appropriately while meeting time-sensitive demands.
Proficient in MS Office and general computer skills.
Working knowledge of appropriate software applications such as Raiser's Edge;
Ability to generate reports and queries.
Physical ability to perform the duties of the position.
Valid BC driver's license and access to a personal vehicle.
Willingness and ability to work evenings and weekends, as required.
BENEFITS
Generous vacation policy where all team members start at 20 vacation days per year (prorated for the first year).
Pension Plan
Dental, Vision, Extended Health Benefits
Health Spending Account that can be used to subsidize dental, vision, or prescription drugs.
Wellness Spending Account to use on gym memberships, fitness classes, etc.
Professional Development Program for workshops, professional courses, and professional designations.
RCHF is an equal opportunity employer committed to hiring on the basis of merit. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
RCHF celebrates diversity and is committed to creating an inclusive environment. Through a rich diversity of skills, knowledge, backgrounds and experience, we are better able to serve our community. We encourage all qualified individuals to apply.
#J-18808-Ljbffr