Manager, Win50 Operations & Marketing

OEG Sports & Entertainment delivers North America's leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL's three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL's Bakersfield Condors. OEG operates Rogers Place, North America's premier and most technologically advanced sports and entertainment venue. The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.
Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities. Through our world class talent, we strive to WIN. ON and OFF the ICE.
About the Role:Win50 provides raffle marketing and operational services to the world leading Edmonton Oilers Community Foundation 50/50 as well as other clients. The Manager, Win50 combines hands-on marketing execution with the operational coordination needed to deliver raffle marketing campaigns, content marketing, events, winner activity, prizing, and partner commitments. The position owns the campaign content engine and channel coordination while ensuring raffle administrators, customer representatives, sponsors, beneficiaries, agencies, and internal departments have the information, assets, and approvals, needed for successful execution.
Your Focus in this Role:
Build and maintain the 50/50 digital advertising and marketing plan.
Develop exciting and engaging campaign creative strategies, global creative assets, and other digital ad campaigns
Manage the website and mobile user experience
In conjunction with our partnerships team, plan monthly sponsor offers that support raffle participation and sell-through.
Optimize email and SMS send times using engagement and sales results.
Manage tracking and reporting on key performance metrics
Collect and organize insights, identify performance patterns, and recommend changes to content, timing, targeting, and promotional approach.
Support prize fulfillment processes.
Manage raffle operations requirements with raffle team.
Maintain clear day-to-day communication, identify risks or missing information early, and resolve or elevate issues that could affect campaign or event delivery.
Maintain integrated campaign and operational calendars covering content, events, offers, influencers, prizes, devices, approvals, and regulatory milestones.
Use post-campaign and post-event insights to improve workflows, clarify responsibilities, reduce rework, and strengthen future execution.
Coordinate customer surveys and research as required for issues management, innovation and overall effectiveness
Who You Are:
You're a positive person with a customer-centric focus
You're a self-starter that is excited by autonomy and has a relentless drive to exceed expectations
You're open-minded and don't mind adjusting on the fly
You believe in a team-first mentality and you thrive in a collaborative, egoless environment
You're organized, have a keen eye for detail, and incredible time management skills
You have a talent for building great working relationships at all levels within an organization
Education, Experience and Skills:
Minimum of five years' experience in marketing or product operations
Bachelor's degree in marketing, business, or related discipline
Strong conceptual and analytical skills combined with an ability to develop clear strategies and convert them into actions
Experience quickly establishing personal credibility and building strong proactive relationships with a broad range of internal and external partners
Sound business judgement
Possess an entrepreneurial spirit and continuously innovates to achieve great results
What's in it for you?
100% Employer Paid Benefits + RSP Matching Program
Oilers, Oil Kings, and Live Entertainment Ticket Options
Healthcare and Lifestyle Spending Account Options
On-Site Parking and Transit Allowance
On-Site Gym
Beautiful Office Space located Downtown Edmonton within Rogers Place - with easy access to the LRT!
Social Work Culture + Employee Events
Next Steps:Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.
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