Apparel Product Copywriter Brand Voice
lululemon
Shape lululemon product education through persuasive brand-voice writing, detailed editing, and apparel storytelling. This hybrid full-time role requires onsite collaboration at least four days weekly.As a Product Education Copywriter, you will bring technical fabrics, functional design, and product intent to life for guests. You will create original copy for seasonal descriptions, packaging, and special projects. Success requires collaboration with merchants, designers, legal, compliance, and a Managing Editor.Key Responsibilities:
Translate complex product details into accessible guest languageDevelop original copy within lululemon’s defined brand toneAct as product subject matter expert for partnersBalance multiple projects across several seasonal calendar tracksConsider guest journeys across stores and onlineRequirements:
Three or more years of professional copywriting experienceFolio demonstrating product education experienceWriting degree or diploma requiredClear communication and meticulous attention to detailConfidence using content management systems, databases, and spreadsheetsUse brand voice, product knowledge, and thoughtful communication to make lululemon innovations clear across every guest touchpoint.
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Translate complex product details into accessible guest languageDevelop original copy within lululemon’s defined brand toneAct as product subject matter expert for partnersBalance multiple projects across several seasonal calendar tracksConsider guest journeys across stores and onlineRequirements:
Three or more years of professional copywriting experienceFolio demonstrating product education experienceWriting degree or diploma requiredClear communication and meticulous attention to detailConfidence using content management systems, databases, and spreadsheetsUse brand voice, product knowledge, and thoughtful communication to make lululemon innovations clear across every guest touchpoint.
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Vacancy posted 1 hour ago
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