Gaming Media Strategy Director Canada

Shape media performance for a major Canadian real-money gaming brand through regulated-market expertise and cross-channel planning. This full-time role includes travel up to 25%.As Senior Account Director / Media Director, you will oversee client strategy across Ontario and Alberta while advising senior marketing and business leaders. The position calls for deep digital media knowledge, integrated investment management, and experience with gaming, sports betting, or sports-related accounts. Collaboration spans Canadian media partners and U.S.-based planning, buying, analytics, and creative teams.Key Responsibilities:
Oversee media strategy and investment across Ontario and AlbertaEnsure campaigns meet Canadian gaming advertising requirementsUse CRM insights and audience segmentation to improve targetingAnalyze CPA, first-time depositors, lifetime value, and reactivationEvaluate sports sponsorships and major-event media opportunitiesRequirements:
Significant agency leadership and strategic relationship experienceUnderstanding of Canadian broadcasters, publishers, and regional marketsFamiliarity with iGaming Ontario and AGCO standardsStrong analytical, presentation, negotiation, and communication skillsAbility to manage competing priorities in an agency environmentApply Canadian gaming-market knowledge, media analytics, and strategic leadership across Ontario and Alberta client campaigns.
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