Digital Performance Manager Healthcare

Lacroix Médecine Privée

Drive digital performance for the Lacroix Medical Group through Google Ads, Meta Ads, analytics, and measurable campaign optimization. This hybrid role is based in Quebec.Reporting to the Director of Marketing, the Digital Performance Manager leads performance across medical clinics, operating rooms, and the biomedical laboratory. The role develops, deploys, measures, and optimizes digital media campaigns that increase visibility, generate business opportunities, and maximize marketing investment returns. It partners with internal stakeholders across business lines.Key Responsibilities:
Lead overall digital performance across multiple healthcare divisionsDevelop and deploy digital media campaignsMeasure and optimize campaign performance and returnsTransform data into growth opportunities and actionsRecommend innovative, results-oriented digital solutionsRequirements:
Bachelor's degree in marketing, communications, or related fieldSix to eight years' digital marketing experienceExperience managing performance campaigns across multiple business linesValid Google Ads certificationStrong Google Ads, Meta Ads, GA4, and Looker Studio commandBring analytical performance marketing expertise, campaign leadership, and digital innovation to Lacroix Medical Group's healthcare growth.
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