Manager, Campaign Analytics

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The successful candidate will be part of a dynamic, innovative team that supports the Campaign Analytics functions within Scotiabank’s Canadian Bank Analytics group. This individual will be focused on maximizing the impact of our targeted marketing efforts by providing meaningful insights and analysis to our partners on campaign performance.
What will you do in this role?
Provide insights and recommendations on marketing initiatives within Canadian Banking to business line and marketing partners.
Analyze and synthesize large data sets to identify trends and opportunities based on a customer-first approach to driving acquisition and engagement
Partner with business line and marketing teams to define and size the target audience opportunity
Provide Pre-Sizing, Segmentation and Response Forecasting to inform campaign design and drive efficiency
Optimizing Customer & Channel Allocation based on customer behaviour, preferences and prior results
Work collaboratively with stakeholders to define KPIs and benchmarks for campaigns and create reporting to track performance
Pre and Post Campaign Deep Dives – Going beyond offer acceptance and analysing performance using channel data, utilization, stickiness, cost of acquisition, revenue etc. to quantify the true impact of marketing campaigns.
Analyze campaign outcomes to identify drivers of success or underperformance. Present and share results and insights with stakeholders and maintain strong lines of communication
Working in breakout squads collaboration with marketing, execution and business lines with to identify new opportunities to drive better customer experiences
What you’ll bring?
Experience working with large data sets and relational databases and SQL skills (Python, Google Cloud Platform, DB2 etc.)
Experience with analytical tools such as Python / SAS / Google Cloud / Power BI
Experience with targeted leads/campaign execution and segmentation an asset
Experience working with multiple business partners and delivery timelines
Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
Strong Communication and collaboration skills
5+ years of related experience needed, preferably within a banking or retail industry
At Scotiabank, every employee is empowered to reach their fullest potential, respected for who they are and, embraced for their differences. That’s why we work to grow and diversify talent and engage employees in a performance-oriented culture.
What’s in it for you?Scotiabank wants you to be able to bring your best self to work – and life, every day. With a focus on holistic well-being, our many flexible benefit programs are designed to help support your unique family, financial, physical, mental, and social health needs.
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here.
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