Senior Performance Marketing Manager, Paid Acquisition (iGaming)

Location: in-office full-time (Concord ON)

About Blazeosoft

Blazesoft is a global gaming and digital entertainment company and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US LATAM and Europe

Position Summary

We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will manage multi-million-dollar monthly media budgets with Meta as the primary channel and will be accountable for delivering against agreed ROAS CPR and first-time-deposit targets for each client.

This is a senior hands-on position with direct budget authority close collaboration with our in-house creative team and regular exposure to client stakeholders and senior leadership.

Key Responsibilities

• Own user acquisition performance across an assigned portfolio of client accounts measured against ROAS CPR and cost-per-FTD targets.
  
• Set performance targets with leadership and clients monitor results and implement corrective action where performance deviates from plan.
  
• Plan launch and optimize campaigns with Meta TikTok Snapchat Google and programmatic.
  
• Manage multi-million-dollar monthly spend allocating budget across channels based on performance and balancing competing client priorities.
  
• Optimize continuously through bid strategy audience segmentation placement selection and creative rotation.
  
• Maintain a structured A/B testing framework across audiences creative placements and landing pages applying learnings across the portfolio.
  
• Define creative testing priorities and brief the in-house art and motion teams ensuring assets remain compliant with platform policy and market advertising standards.
  
• Own conversion tracking integrity across accounts including Meta Conversions API server-side tracking and server-to-server postbacks.
  
• Build reporting that provides visibility from impression through to deposit including cohort and lifetime value analysis and present results and recommendations to clients on a regular cadence.
  
• Design and scale AI-enabled automation-first workflows across campaign management reporting and creative production to improve performance team productivity and speed of insight.
  
• Monitor platform policy privacy and attribution changes adapting strategy proactively and evaluate new growth opportunities across emerging channels.
  

Requirements

• Demonstrated depth in Meta Ads. Candidates must have personally managed and scaled Meta accounts at significant budget levels and be able to discuss account structure bidding methodology and testing approach in detail.
  
• Minimum five years of hands-on performance marketing paid media or user acquisition experience with direct platform-level account management.
  
• Proven management of multi-million-dollar media budgets with documented performance outcomes.
  
• Experience managing multiple accounts brands or clients concurrently.
  
• Expertise in desktop and web acquisition including conversion rate optimization funnel and landing page testing and conversion event strategy.
  
• Working knowledge of Meta Conversions API server-side tracking and server-to-server postbacks with the ability to diagnose attribution and data issues.
  
• Strong analytical capability including assessing statistical significance and translating cross-platform data into clear recommendations.
  
• Professional communication skills including presenting performance results to client stakeholders.
  

Preferred Qualifications

• Experience in iGaming sweepstakes sports betting or another high-LTV compliance-sensitive vertical.
  
• Agency or client-facing performance marketing experience.
  
• Additional channel depth in TikTok Snapchat Google Ads or a demand-side platform.
  
• Mobile app user acquisition experience including AppsFlyer Adjust or Branch.
  
• Experience building AI-assisted or automation-first workflows within a media buying or reporting environment.
  
• Candidates without iGaming experience will be considered where they have scaled Meta spend in B2C ecommerce subscription or fintech.
  

Benefits

• A senior role with genuine budget authority and clear ownership of performance outcomes.
  
• Competitive base salary and performance-based bonus tied to measurable results.
  
• Direct collaboration with senior leadership and an in-house creative and motion team.
  
• Growth opportunity within a scaling international group including a path toward team leadership.